Social Pathshala: How to Nail Your Instagram Marketing Strategy
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Vividha Chopra
4y ago
Instagram is deeply engaging as a social media platform. It keeps you scrolling and thumb-stopping on content specially curated for you. So much so, that Instagram executives created a feature… Read More >>> ..read more
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Social Pathshala: How to Drive Engagement on Facebook
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Vividha Chopra
4y ago
Facebook has its largest user base in India, with around 270 million active users (Statista). And, it’s considered the primary platform, used by marketers, to reach consumers, possibly due to… Read More >>> ..read more
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Social Giving and Online Gifting Trends for Your Business to Buy Into
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Philippa Dods
4y ago
  Over 150 years after his birth, Mahatma Gandhi remains an iconic figure many admired the world over, especially in the cut-throat world of business, where social giving inspired by… Read More >>> ..read more
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The Stats Are In: India Loves Branded Video Content
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Vividha Chopra
4y ago
Indians are hooked to videos, and consumption of video content is on the rise. With subsidized data packs and growing cellular penetration, India is one of many user-bases across the… Read More >>> ..read more
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Marketing in vernacular can help you do better business. Here’s the proof.
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Vividha Chopra
4y ago
The Indian demographic is unique in terms of vast cultural diversity, which naturally extends to a multitude of languages. In fact, there are 22 recognized languages in total, which have… Read More >>> ..read more
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Big Instagram Changes Ahead for Indian Marketers and Users?
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Wesley Mathew
4y ago
Times are changing for Instagram users, both corporate and private, in India. A likely brand name change, the possible full-scale removal of ‘likes’ from the platform and its implication for… Read More >>> ..read more
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Master Meme-vertising, and Hack Millennial Speak
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Vividha Chopra
4y ago
There’s no denying that the internet has connected people across the world. While many have chosen to use it for the exchange of grand ideas and deep intellectual dialogues, millennials… Read More >>> ..read more
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How Spotify Jumped Onto the Social Media “Brandwagon”
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Philippa Dods
5y ago
Musically says “If you’re not Indian, there’s a strong chance you haven’t played Antakshari.” For the uninitiated, Antakshari also known as ‘Anthyakshari’, and is a spoken parlour game played in India… Read More >>> ..read more
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7 Ways to Avoid the Spread of Fake News
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Philippa Dods
5y ago
WhatsApp is the country’s top mobile messaging app, but is every single message you receive truthful, or are you falling for fake news on a daily basis? Find out seven… Read More >>> ..read more
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Social Activism in a Social Media World
Meltwater - Media Monitoring, Social Media Monitoring & Media Intelligence
by Philippa Dods
5y ago
It may seem the most passive form of activism, but netizens often turn to social media to encourage social change, because it spreads at the flash of light across the… Read More >>> ..read more
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