Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range ..read more

RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program ..read more

Missy Edwards Strategies represents Shein Technology Group, the Los Angeles arm of the embattled Singapore-based “instant fashion” retailer ..read more

The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget ..read more

BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship ..read more

Consumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms ..read more

The techniques deployed by OJ Simpson's defense team in the "trial of the century" served as a harbinger for those used by Donald Trump... People worry about the politicization of medical science just as much as they fret about another pandemic, according to Edelman Trust Barometer... Book bans aren't restricted to red states as deep blue Illinois, Connecticut and Maryland challenged at least 100 titles in 2023 ..read more

If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue ..read more

  April White, CEO and founder of Trust Relations, talks with Doug Simon about the keys to making the agency world profitable on the latest "PR's Top Pro Talk" video interview ..read more

Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communications brings on Bristol Whitcher Rice, Nik Barkley and Chris Nardone as VPs... Pace University hires J&J's Zachariah Hosseini as CMO and VP for university relations.  ..read more