It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the same time, it never stands still; the landscape of social media marketing now compared to those 15 years ago is almost unrecognizable. You're reading How to Navigate the Changing Landscape of Social Media which was originally published on RankPay Digital Marketing Solutions ..read more

Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advancements in machine learning have changed the way we think about the term.  You're reading The Future of AI in Marketing: How Artificial Intelligence is Transforming Strategie which was originally published on RankPay Digital Marketing Solutions ..read more

The good news: you can still succeed when marketing in a cookie-less world. The better news: if you get it right, you'll gain a crucial advantage over marketers who haven't figured it out yet. Let's dive into 5 tips that can help you get there, right after explaining some of the nuances that got us here. You're reading Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World which was originally published on RankPay Digital Marketing Solutions ..read more

The five steps outlined below form the basis of what we use to bring more tickets at higher average values to our auto repair shop clients. If you put these basics into practice, you'll give yourself a competitive edge over other shops in the area. You're reading 5 Digital Marketing Tips to Increase Your Average Shop Ticket  which was originally published on RankPay Digital Marketing Solutions ..read more

The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences. You're reading Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online which was originally published on RankPay Digital Marketing Solutions ..read more

Prospective customers gravitate to reviews. They'll look for others like them and implicitly trust what they have to say about their experience with a business. You're reading 7 Ways to Get More Customer Reviews Online which was originally published on RankPay Digital Marketing Solutions ..read more

Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then television, and now digital technology increased those channels exponentially. Today's advertisers have an abundance of media channels to choose from. Each of these channels can help to reach a specific audience segment. The most common channels can be broken down into a few categories You're reading A Guide to Media Advertising which was originally published on RankPay Digital Marketing Solutions ..read more

Don't ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ultimately helps both your business and your customers. These six tips can help you get started to move in that direction. You're reading 6 Ways to Integrate Offline and Online Marketing Strategies which was originally published on RankPay Digital Marketing Solutions ..read more

  Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business. The reasons for parting ways can vary, but executing a smooth and well-managed transition should always be a top priority. This article provides a comprehensive checklist to help you navigate the complex process of […] You're reading Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist which was originally published on RankPay Digital Marketing Solutions ..read more

  Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business. The reasons for parting ways can vary, but executing a smooth and well-managed transition should always be a top priority. This article provides a comprehensive checklist to help you navigate the complex process of […] You're reading Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist which was originally published on RankPay Digital Marketing Solutions ..read more