As marketing grows and changes with advances in technology there is an expectation that the analytics and reporting mechanisms that go along with them will as well. While all marketing automation platforms continue to include standard business intelligence reporting options, many are starting to introduce advanced add-ons for additional intelligence and reporting options that go along with the AI being used to extend the marketing happening within the tool. Below, we’ll walk through the reporting and intelligence add-ons available in Oracle Eloqua, Adobe Marketo Engage, and Salesforce Marketin ..read more

Email stands as a foundation for both professional and personal communication, worldwide. But as our dependency on email has surged, so has the intricacy of the systems designed to manage and protect our inboxes. Enter email filters, the silent gatekeepers of our virtual mailboxes, diligently sifting through massive volumes of messages every day. But what are they saying about your subject lines, the content within your messages, your authentication, and the integrity of your mailing lists? These email filters hold the key to your sending reputation, which is a key factor that merits explorati ..read more

Over the years, sales enablement has taken many different definitions. In its infancy, it was very inwardly focused. The sales team was primarily responsible for creating its own enablement. Tools and resources to help the sales cycle were few and far between and mainly consisted of product, service, and company-focused documentation that was pushed to the customer. Over time, marketing became more involved, and materials expanded to include customer-focused materials that sales could email or “leave behind.” Today, sales enablement is a joint venture. It’s a collaboration between sales and ma ..read more

Looking to streamline your Eloqua workflows? Utilize one of the Relationship One apps that are designed to do just that. This guide provides an overview of five of their most popular apps, covering installation tips, key features, use cases, and pricing. Whether you’re aiming to standardize asset naming, easily audit your instance, control campaign dates, securely import data via SFTP, or export contacts directly from canvases, these apps have you covered! 5 Favorite Relationship One Apps to Boost Your Productivity Installation Tips The installation process for any App must be done by a user ..read more

I don’t know about you but I’m overwhelmed by all of the talk about Artificial Intelligence (AI) and what it could or will do in the future. Much of the conversation seems focused on whether AI will be good or bad for humanity and how it needs regulation to not take over the world. Fear not, we don’t see AI replacing us humans as marketers but rather, it should help us do our jobs better. Think of the saying, “Work smarter not harder.” AI is a competitive advantage for marketers already using it and a great skill to have on the old resume. We want to help you cut through the AI clutter and lea ..read more

Welcome to the next installment of our “Code Like a Boss, Revisited” series. Today, we’re going to focus on successfully using CSS in email. In my last post, we saw how it was beneficial to mainly stick with older methods of coding for layouts, i.e. tables. Unfortunately, that trend of writing code like it was 1999 continues when it comes to styling emails as well; modern CSS just isn’t supported as widely as we would like, and weirdly, even basic CSS isn’t supported in some cases. All in all, it can make for a bit of a challenge when designing email if you’re not aware of what works and what ..read more

In a previous blog post, we reviewed Oracle Infinity in depth. That post discusses Oracle Infinity IQ and how it “takes behavioral analytics to the next level, applying intelligence to your real-time analytics.” Infinity IQ allows companies to understand their customers’ signals by applying intelligence to real-time digital behaviors and optimizing the customer journey on the fly with recommendations, personalizations, and predictions, all while the customer is engaged with your website, app or email. Infinity IQ combines the power of Infinity Streams, Infinity Analytics, Maxymiser, and Recomm ..read more

We are in the age of Digital Marketing and Artificial Intelligence tools that have the ability to place personalized information in our hands in the fash of a second making the world feel like it’s moving so fast that you barely remember making your own choices, much less try to remember your thought process before you made a purchase or signed up for a new subscription. Digital Marketing can be so fast with so many touchpoints that you don’t have time to process one channel before that same message or something slightly different appears on another channel with a flash-sale deadline no less ..read more

We work with many marketers in both B2B and B2C companies and one thing is for sure; most are evaluating, if not already doing SMS marketing aka text messaging. It makes good sense. We’ve all read the stats about how much time people spend on their mobile phones and how SMS is a great communication channel to reach your customers with an average of 98% of texts being read. Alas, know your audience. SMS makes sense for many companies to communicate with their customers but not all. And, there are strict SMS compliance regulations to adhere to such as CAN-SPAM and Telephone Consumer Protection A ..read more

I was designing an email in Marketo and had to set up dynamic content for the email. Unfortunately, I did not have access to create dynamic content in that specific instance. I wondered if there was another way to set it up and I came across velocity script. I was pleasantly surprised by the vast array of possibilities that velocity scripts offer when used in emails and want to share some basic things in this blog post. What is Dynamic Content and How to Use It Personalization is important in email marketing. Consumers today are inundated with a multitude of emails on a daily basis, the majori ..read more