Chatbot Basics 101 Let’s talk about chatbots. You know, those things you sometimes message on different applications or websites. To put it simply, a chatbot is software that interacts with a human being through a messaging application. We see these chatbots being used on desktop or mobile applications, social media platforms, and even websites. These bots engage with people using a conversational or “chat” interface. Sounds simple, right? Wrong. Let’s break down the basics of chatbots and how you might benefit from using one. The Basics of Bots You’ve probably heard of the looser term, “bots ..read more

Favorite Social Media What is your favorite social media platform? Remember the days when there was just Myspace? Oh, how the times have changed! There is now a seemingly unending variety of social media platforms people and businesses can choose from, each offering something different and unique. Social media is a big part of what we do here at Roundpeg, so we decided to ask the team what their favorite social media platform was and why for both personal and professional reasons. Let us know which one is your favorite! Sam: Facebook Look, is Facebook the sexiest and most exciting social med ..read more

Call to Action Do’s and Don’ts There is such a thing as a bad call to action The goal of any page on a website, whether it’s the home page or a blog post, should be to get people to do something. That something could be to whatever you want it to be: fill out a contact form, pick up the phone and call you, download an e-book, register for an event, join your newsletter, you name it. No matter what it is that you want visitors to do, the best way to give them the chance to take the next step and do so is with a call to action (CTA). CTAs come in many shapes and sizes across your website but you ..read more

Let’s Talk Web Navigation The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, if not all, pages within the website. This means that no matter what page you are viewing, you can see the multiple layers of content that are available to you. The most common way navigation menus are displayed is usually in a horizontal list located at the very top of the page, contai ..read more

Rebrand with Design Thinking What is design thinking and why is it so popular? Well, it’s a process used to redefine problems in an attempt to identify alternative solutions. This same process can be used for rebranding purposes. Just as “we are our brain,” companies “are their brand.” It defines why they exist, why they do what they do, and what distinguishes them from the competition. So, how can design thinking be used for rebranding? Keep reading to learn more about the process. Design Thinking 101 For those that are not familiar with design thinking, here’s a quick lesson on the process ..read more

Bragging a Little Bit The Best of What We Do People will often ask, what we love about working at Roundpeg. The first things that usually get mentioned are the other members of the team, the pet-friendly environment, and the regular game included in almost every meeting. But seriously, we all love the work we do, creating innovative solutions and driving results for clients month in and month out. We do so many different types of projects, we thought it would be fun for each of the team to share a favorite project and what they loved best about it. Raven – Kuster Design I am extremely proud ..read more

5 Ways to Engage Your Audience on Instagram With over a billion active users worldwide, Instagram will never run out of fresh visual content. Photographers, celebrities, influencers, and even businesses are showing their creativity through pictures, videos, and stories that are worthy of hearts and comments.  It’s no wonder that Instagram is becoming one of the most powerful marketing tools in this digital age. SocialMediaToday points out that the majority of Instagram users follow at least one business and discover new products through their feed. Your business can even increase your cu ..read more

Canning Cookies, Creating Cohorts: Google’s Advertising Shift, Explained As of 2022, Chrome will no longer allow third-party cookies that collect data on what you are doing on the web, and Google will not be selling targeted Google ads based on your online activity. Don’t freak out. This is a huge change for digital advertising and a big step towards privacy on the web – but as we know from our time in the SEO trenches, Google changes the way it does things seemingly monthly. The devs over at Alphabet are not just trying to bolster their advertising profit; they’re trying to make something th ..read more

Are You In the Club? Are you in the club? And do you even need to be? When Clubhouse launched a little more than a year ago, this audio-only, iPhone-only app quickly became the darling of Silicon Valley. Other communities followed and by December 2020 membership was by invitation only. Most members were limited to only a few invitations at a time as the developers tried to control the growth and not over-burden their servers. This scarcity model made it a hot ticket. But, as the number of users increased and each user could invite people, it became easier to get a ticket to the party. The que ..read more

What are the Best Blog Topics? What blog topics should you write about? Blogging is an extremely valuable component of content marketing, supplying your website with fresh new content that adds new keywords and SEO value as well as creating materials you can use on social media and your email newsletters. However, important as it may be, at the end of the day blogging is an investment. Just one blog post can take several hours to publish once you factor in time for research, writing it, getting it proofed for errors, locating and adding the appropriate images, optimizing the SEO using a tool l ..read more