Are you measuring what matters in your content marketing strategy? One of the traps we content marketers fall into is creating content for content’s sake. Don’t blame yourself. This comes from how we’re wired — to help and educate.  Content marketing is an inbound strategy with the purpose of providing customers the information they need to make a smart decision about the products and services they are looking to buy. That means that like every other type of marketing strategy, you have to measure how well your content is reaching and converting your ideal customer. Key metrics provide in ..read more

Big brands aren’t using slogans and taglines anymore.  Why?  And should you ignore developing slogans, taglines, and a unique selling proposition? If I were to ask you to list a bunch of slogans and taglines, I’m willing to bet you could rattle off at least 5-10 of them.  But, if you take a closer look, you’ll realize that a lot of these are from mature brands like Nike, FedEx, or Domino’s.   But what about newer brands? Go ahead – try and list some taglines or slogans from new brands like Facebook, MailChimp, or any other brand that’s more recent.  How did you do ..read more

The other day on LinkedIn, I came across a terrific discussion about the “Book a Demo” call to action. Now, I have a profound dislike of this particular CTA because, to me, it translates to “You can’t begin to afford this software.” But that’s just me. There were also quite a few folks who have had very positive experiences with the “Book a Demo” call to action and that got me interested in understanding exactly what the pros and cons were of this contentious call to action. TL:DR on Using the “Book a Demo” Call to Action The ‘Book a Demo’ CTA is essential in converting leads to sales by offe ..read more

Bet you didn’t know that QR codes have been around since 1994! Then in 2010 or 2011, they hit the mainstream to a “meh” reception (I’ve got some QR code ideas here). No surprise, you needed a special app, it was cumbersome, and it just didn’t fly. But then the pandemic hit and QR codes went into real mainstream use. And, even with that, they still haven’t gained a lot of traction. Want to drive conversions with QR codes? Discover powerful QR code call to action examples that have redefined customer engagement. This article provides a deep dive into how various industries use QR CTAs effectivel ..read more

Looking to navigate the world of Gmail ads? This guide provides a no-nonsense approach to creating, managing, and optimizing your Gmail ads for maximum business impact. Learn how to seamlessly integrate ads into user inboxes, control your costs, and track key performance indicators to ensure the success of your campaigns. Key Takeaways Gmail ads are interactive ads in the inbox that can expand upon being clicked, designed to blend in with users’ emails and pay-per-click pricing allows advertisers to control their spending budget. Advertisers can measure campaign effectiveness through performa ..read more

You know that you have to find your ideal customer, but this often fells like you’re searching for a needle in a haystack. I get it.  I’ve spent dozens of hours with sticky notes and filling out buyer persona templates doing all kinds of research.  68% of all customers now expect to have a personal experience! That’s great information to know. Actually, it’s obvious. That’s not the challenge. The real challenge is figuring out WHERE to invest your resources in creating that experience. You and I both know that it’s not the splashy stuff that has a choose a business to work with, ofte ..read more

Wondering how to elevate your multimedia presentation from good to great? An engaging multimedia presentation requires a tight integration of visuals, audio, and narrative to effectively communicate your message. In this guide, we’ll walk you through the essential steps to create a multimedia presentation that not only captures but also retains the audience’s attention, ensuring your key points make a lasting impact. Key Takeaways Combine text, images, audio, video, and animation to engage and retain your audience’s attention better, using quizzes and virtual reality for interactivity. Choose ..read more

There’s a marketing myth out there that you don’t want to have any competition. Not so. For entrepreneurs, no competition typicaly means no demand. But competition and differentiation (or standing out from the competition) are not at all the same thing. In the competitive hustle, the businesses that stand out are those that offer something more, something unique. You know differentiation is key, but how do you achieve it? This guide provides 10 straightforward strategies to differentiate your business effectively. From the nuances of audience understanding to the clarity of a Unique Selling Pr ..read more

I’m a master procrastinator.  Give me 5 minutes of downtime, and I’ll figure out a way to distract myself from doing what I know needs to happen.  I’m sure this happens to you too, so I’ve got tips for entrepreneurs just like you. Picture this: you’re cozied up with a fresh cup of coffee, the to-do list is staring you down, and yet, somehow, you find yourself deep in a YouTube rabbit hole, marveling at the architectural wonders of the world. Sound familiar? Let’s talk about turning procrastination into an art form—yes, you heard it right! How to procrastinate effectively without drop ..read more

Calling all introverts! You know who you are. If you dread the idea of going to networking events, walking up to people you don’t know and starting conversations — this is for you. From one-on-one connections to online networking mastery, we’ve got actionable tips that cater specifically to your strengths. Networking for introverts doesn’t have to mean changing who you are; it means enhancing the way you connect. Key Takeaways Embrace being an introvert in networking by seeking meaningful one-on-one connections, preparing for interactions, and focusing on deep, rather than numerous, relations ..read more