Valpak Advertising - Small and Medium Business Advertising Blog
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Find helpful articles to advertise your small business for improved sales and marketing with print and digital products.
Valpak Advertising - Small and Medium Business Advertising Blog
1M ago
It’s no mystery that rising mortgage rates and home prices, combined with wavering supply chain issues, labor, etc., all directly affect home service businesses. And while things are beginning to turn around, one thing is sure: advertising is paramount to success.
Valpak surveyed over 200 home & garden (H&G) business owners to better understand their concerns (like rising costs 60%) and priorities (like customer retention and growth 40%), and more.
Key findings:
Almost half of H&G businesses get the bulk of their jobs via advertising
69% budget between $10,000 and $75,000 for adve ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
2M ago
Large brands and small businesses alike agree that even in a digital-first, e-commerce environment, there’s no substitute for meeting customers face-to-face in a retail space. In-store retail events are popular because they pique customer interest and strengthen customer relationships.
But what can you do to make sure you put on a successful event? Here are 7 tips to get it right the first time.
1. Choose a Theme
Your in-store event should have a central theme or purpose. This could be anything from a VIP in-store experience for loyalty program customers to a new product launch party to a pop ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
2M ago
Valpak surveyed over 1,600 U.S. adults to understand their spending inspirations and worries heading into the new year. Unsurprisingly, New Year’s resolutions around maintaining a healthy lifestyle with physical health goals (weight loss and fitness)—similar to last year—featured prominently in survey results. An emphasis on healthy living, physical activity, healthy habits, overall self-care, and well-being seem to be once again top of mind after another triple-threat period of flu, RSV and COVID impacting American lives.
As lingering inflation continues to set budget limitations, consumers r ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
4M ago
Lawn Care Company Targets Homeowners with Direct Mail Marketing Campaign to Get New Customers Case Study Objective
To measure the effectiveness of Valpak’s lawn care postcard mailings in reaching potential customers for a business owner already seeing success in the Blue Envelope shared mailer.
Lawn Care Marketing Strategy Distribution
Blue Envelope: Mails full market (500 million+ homes) in spring months and select zones (10,000 homes per zone) in fall months
Postcards: Added PlusOne postcard mailers in select zones to measure performance versus and with the envelope mail pieces
Targeting
L ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
4M ago
Reading time: 6 minutes
Mark your calendars — Small Business Saturday® is November 25th this year, and you don’t want to miss out on the local holiday shopping. What started as an effort by American Express to drive more sales to small businesses during the holiday season has grown into a national event that celebrates and supports local businesses (shop local!) in neighborhoods across the country.
Last year, $17.9 billion was spent shopping or dining at local, independently-owned businesses on Small Business Saturday.1 More so, an average of two-thirds of every dollar spent on small businesse ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
5M ago
The first thing that may come to mind if you’re considering raising prices is customer retention, i.e., not alienating your loyal customers. Raising rates to take on a new pricing strategy is a hurdle that all large and small business owners face. However, the phrase “you get what you pay for” (perceived value) is true across every industry. Although you may not want to upset or steer away your customers, have confidence in your decision because, chances are, they will stick by you if you’re their best resource (despite higher prices).
While a price change can be daunting, particularly if you ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
5M ago
Regardless of the headlines, consumers are still feeling the pains of inflation across everyday needs, from gas prices to food on the shelves. Valpak® created a questionnaire to survey over 1,400 U.S. adults to get a better understanding of their grocery shopping habits and behaviors. When we asked which types of products people would like to receive coupons for, to put it simply, survey responses were “all of the above.” Grocery stores and brands can use this data to build more effective advertising campaigns.
Grocery Store Survey Key Takeaways
And 9 out of 10 of our respondents chose grocer ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
6M ago
So, How are Valpak Coupons Made?
You’d be surprised how much work goes into making your Valpak ad. There’s no stuffing the blue envelopes in the back room at Valpak! (Trust us, people ask). So how does your ad go from a super awesome idea to a super successful direct mail promotion?
From concept to creation to the journey through our manufacturing center in St. Petersburg, Florida, take a trip with us as we put decades of ad-building experience to work to service our 34,000 national and local clients, allowing us to send out 490 million Blue Envelopes yearly!
Step One
Once your Valpak market ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
6M ago
Beyond direct sales, most online searches end in a phone call. People still want to dial a phone number and talk to a real person when doing research. Here are 10 steps that can help you use calls and real-time call tracking software with CRM integration to improve the customer journey and increase sales.
1. Answer Inbound Calls
One of the best ways to turn someone off of a small business is by not having an efficient and professional call tracking solution for answering the phones. Having a phone system capable of handling the call volume you receive is crucial to success. This includes havin ..read more
Valpak Advertising - Small and Medium Business Advertising Blog
6M ago
How to Get Your Business Information on Google Search & Google Maps
Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your Google business profile. It’s important for you to claim your free business page on Google My Business (GMB) because it offers small businesses:
Increased exposure from search engines
Increased local search / service area penetration
Inclusion in Google Search and Maps
And potential customers:
An easy way to find and contact your business
Computer-generated contact information (like business location) is of ..read more