Home & garden survey: Advertising brings in more jobs than referrals or word-of-mouth (and 2024 budgets are looking healthy!)
Valpak Advertising - Small and Medium Business Advertising Blog
by Jed Dreben
1M ago
It’s no mystery that rising mortgage rates and home prices, combined with wavering supply chain issues, labor, etc., all directly affect home service businesses. And while things are beginning to turn around, one thing is sure: advertising is paramount to success. Valpak surveyed over 200 home & garden (H&G) business owners to better understand their concerns (like rising costs 60%) and priorities (like customer retention and growth 40%), and more. Key findings: Almost half of H&G businesses get the bulk of their jobs via advertising 69% budget between $10,000 and $75,000 for adve ..read more
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In-Store Events: 7 Tips for Your Retail Store
Valpak Advertising - Small and Medium Business Advertising Blog
by Jessica Leone
2M ago
Large brands and small businesses alike agree that even in a digital-first, e-commerce environment, there’s no substitute for meeting customers face-to-face in a retail space. In-store retail events are popular because they pique customer interest and strengthen customer relationships. But what can you do to make sure you put on a successful event? Here are 7 tips to get it right the first time. 1. Choose a Theme Your in-store event should have a central theme or purpose. This could be anything from a VIP in-store experience for loyalty program customers to a new product launch party to a pop ..read more
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2024 Trends & Predictions: What to Expect from Consumer Spending in the New Year
Valpak Advertising - Small and Medium Business Advertising Blog
by Jed Dreben
2M ago
Valpak surveyed over 1,600 U.S. adults to understand their spending inspirations and worries heading into the new year. Unsurprisingly, New Year’s resolutions around maintaining a healthy lifestyle with physical health goals (weight loss and fitness)—similar to last year—featured prominently in survey results. An emphasis on healthy living, physical activity, healthy habits, overall self-care, and well-being seem to be once again top of mind after another triple-threat period of flu, RSV and COVID impacting American lives. As lingering inflation continues to set budget limitations, consumers r ..read more
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Double the # of New Clients: Lawn Care Postcard Case Study
Valpak Advertising - Small and Medium Business Advertising Blog
by Jessica Leone
4M ago
Lawn Care Company Targets Homeowners with Direct Mail Marketing Campaign to Get New Customers Case Study Objective To measure the effectiveness of Valpak’s lawn care postcard mailings in reaching potential customers for a business owner already seeing success in the Blue Envelope shared mailer. Lawn Care Marketing Strategy Distribution Blue Envelope: Mails full market (500 million+ homes) in spring months and select zones (10,000 homes per zone) in fall months Postcards: Added PlusOne postcard mailers in select zones to measure performance versus and with the envelope mail pieces Targeting L ..read more
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Why Small Business Saturday® Is a Great Opportunity
Valpak Advertising - Small and Medium Business Advertising Blog
by Ivy Sieff
4M ago
Reading time: 6 minutes Mark your calendars — Small Business Saturday® is November 25th this year, and you don’t want to miss out on the local holiday shopping. What started as an effort by American Express to drive more sales to small businesses during the holiday season has grown into a national event that celebrates and supports local businesses (shop local!) in neighborhoods across the country. Last year, $17.9 billion was spent shopping or dining at local, independently-owned businesses on Small Business Saturday.1 More so, an average of two-thirds of every dollar spent on small businesse ..read more
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12 Ways to Raise Your Prices (and Keep Your Customers Happy)
Valpak Advertising - Small and Medium Business Advertising Blog
by Jed Dreben
5M ago
The first thing that may come to mind if you’re considering raising prices is customer retention, i.e., not alienating your loyal customers. Raising rates to take on a new pricing strategy is a hurdle that all large and small business owners face. However, the phrase “you get what you pay for” (perceived value) is true across every industry. Although you may not want to upset or steer away your customers, have confidence in your decision because, chances are, they will stick by you if you’re their best resource (despite higher prices). While a price change can be daunting, particularly if you ..read more
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U.S. Grocery Spending Trends: Clean Up On Aisle Everything!
Valpak Advertising - Small and Medium Business Advertising Blog
by Jed Dreben
5M ago
Regardless of the headlines, consumers are still feeling the pains of inflation across everyday needs, from gas prices to food on the shelves. Valpak® created a questionnaire to survey over 1,400 U.S. adults to get a better understanding of their grocery shopping habits and behaviors. When we asked which types of products people would like to receive coupons for, to put it simply, survey responses were “all of the above.” Grocery stores and brands can use this data to build more effective advertising campaigns. Grocery Store Survey Key Takeaways And 9 out of 10 of our respondents chose grocer ..read more
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How It’s Made: Valpak Coupons
Valpak Advertising - Small and Medium Business Advertising Blog
by Jed Dreben
6M ago
So, How are Valpak Coupons Made? You’d be surprised how much work goes into making your Valpak ad. There’s no stuffing the blue envelopes in the back room at Valpak! (Trust us, people ask). So how does your ad go from a super awesome idea to a super successful direct mail promotion? From concept to creation to the journey through our manufacturing center in St. Petersburg, Florida, take a trip with us as we put decades of ad-building experience to work to service our 34,000 national and local clients, allowing us to send out 490 million Blue Envelopes yearly! Step One Once your Valpak market ..read more
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Call Tracking: 10 Tips for Phone Call Optimization & Attribution
Valpak Advertising - Small and Medium Business Advertising Blog
by Ivy Sieff
6M ago
Beyond direct sales, most online searches end in a phone call. People still want to dial a phone number and talk to a real person when doing research. Here are 10 steps that can help you use calls and real-time call tracking software with CRM integration to improve the customer journey and increase sales. 1. Answer Inbound Calls One of the best ways to turn someone off of a small business is by not having an efficient and professional call tracking solution for answering the phones. Having a phone system capable of handling the call volume you receive is crucial to success. This includes havin ..read more
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Step-by-Step Guide to Google My Business
Valpak Advertising - Small and Medium Business Advertising Blog
by Jessica Leone
6M ago
How to Get Your Business Information on Google Search & Google Maps Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your Google business profile. It’s important for you to claim your free business page on Google My Business (GMB) because it offers small businesses: Increased exposure from search engines Increased local search / service area penetration Inclusion in Google Search and Maps And potential customers: An easy way to find and contact your business Computer-generated contact information (like business location) is of ..read more
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