Beyond Press Releases: The Evolving Role of Public Relations Agencies
Small Business Bonfire
by Chaz Michaels
1w ago
There have been many changes in the field of public relations over time. Traditional public relations is all about creating and helping maintain the positive image of a company and its brands. This can also apply to individuals, their reputation, and the duties they do or the services they provide to the community. In the modern era, the role of PR has changed in light of social and cultural trends and the influence of technology in the marketplace. We will look at the evolving role of PR and how it has changed the workings of a Los Angeles PR firm. What is the Role of PR? The role of PR has u ..read more
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How to Grow Your Business by 3
Small Business Bonfire
by AJ Silber
3w ago
Achieving a 33% growth in your business is not just an ambitious target; it’s a bold declaration of your commitment to growth. This significant leap forward isn’t about incremental changes or modest adjustments. No. It’s about transforming your approach, reimagining your strategies, and relentlessly pursuing excellence. Whether you’re a fledgling startup or an established small business, unlocking this level of growth requires: Grit and determination A willingness to change The know-how to do so (don’t worry, I’ve got you) Are you ready to add some serious revenue this year? Let’s dive in ..read more
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Top Goal Setting Frameworks
Small Business Bonfire
by AJ Silber
1M ago
Have you ever wondered why some people seem to have a magic wand that turns their ambitions into achievements… While others seem to tread water? The trick, it turns out, isn’t magic at all – it’s all about setting the right goals. But how do you distinguish a goal that catapults you to success from one that falls by the wayside? Let’s dive into the world of goal setting and discover frameworks that can transform the mundane into the exceptional. And with that, I’ll show you the strategies that differentiate the high achievers from the dreamers. Ready? Let’s nerd out and dive in! Key Takea ..read more
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The SMB Guide to Personal Branding 2024
Small Business Bonfire
by AJ Silber
1M ago
I’ll admit… For the last ten years, I neglected to build a personal brand. I always thought it was silly. Why spend time building a personal brand? It’s stupid…(or so I thought). I thought “Personal branding” was reserved for: Show offs Wannabees Attention seekers 22-year-olds trying to “make it.” YouTuber’s That was until I started to learn the power of a personal brand. I found out that I was SO wrong. This newsletter is meant for people who’ve been neglecting their personal brand. Trust me, there are too many benefits to ignore. I wish I would have started building a personal brand ten ..read more
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Handling Common Sales Objections
Small Business Bonfire
by AJ Silber
1M ago
Have you ever been tripped up in a sales call with… An objection?! How could someone NOT want your offer?! After all, it’s the best offer on the planet (because it’s yours)! Don’t worry, we’ve all been there. Objections in sales are inevitable. They often leave us discouraged and unsure of our product or service. However, objections can be good (more on this later). In this issue, we will make you an object-handling wizard. Are you smelling what I’m selling? If so, let’s nerd out and dive in. Key Takeaways Getting in front of objections is essential to overcoming them. There are severa ..read more
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Psychological Pricing Strategies for SMB Owners
Small Business Bonfire
by AJ Silber
2M ago
In ​last week’s issue​ of the LFG, we discussed pricing your service perfectly. In this week’s issue, I will do a deep dive into the psychology of pricing. I will teach you how to use human psychology to your advantage when setting prices. If you’re not using these pricing strategies, you’re: Leaving money on the table Devaluing your product or service Driving less sales If you don’t want that, then read on! Key Takeaways Psychological pricing strategies increase perceived value. Psychological pricing strategies encourage customers to spend more Psychological pricing strategies are e ..read more
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How to Price Your Services: Service Business Guide
Small Business Bonfire
by AJ Silber
2M ago
What are you charging for your services? Are you charging too much or too little? More importantly, how do you know!? Most new entrepreneurs struggle with pricing their services appropriately. I can’t stress enough how essential it is that you get it right! Your price is where your customers choose you or a competitor. Don’t worry; I’m here to help you get it right. Let’s check all the boxes and ensure you’re pricing your services perfectly. Key Takeaways Understanding the most popular service based business models. How to research your competitors pricing the right way. The most effec ..read more
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How to Clean Your Email List
Small Business Bonfire
by AJ Silber
2M ago
In 2023, I more than DOUBLED my email open rates & click rates.   The strategy I used is simple but often overlooked. I cleaned my list! If your email list suffers from low open rates, click rates, and high bounce rates, it’s time to take action. Cleaning your list will help you deliver more emails to an engaged audience. You know what that means! Yes, more leads. Let’s dive in! Key Takeaways Cleaning your list increases open rates. Cleaning your list increases click rates. Cleaning your list increases engagement rates. I show you my step by step process for re-engaging subs ..read more
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Best Pool Service CRM 2024: Tested for SMBs
Small Business Bonfire
by AJ Silber
2M ago
Running a pool business without a CRM can feel like treading water in the deep end.  Sure, you can stay afloat, but you’ll never reach your full potential as you mismanage leads and watch your sales plummet.  I’m AJ, and I’ve seen it all while building my business (over the last decade) to a multiple seven-figure exit.  Since selling my business, I’ve made it my mission to help fellow entrepreneurs succeed and achieve financial freedom.   So, let’s dig into my list of the best pool service CRM platforms—guaranteed to help your business reach new heights. At the end ..read more
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Best Commercial Real Estate CRM 2024: Broker Approved 
Small Business Bonfire
by AJ Silber
2M ago
Commercial real estate agents need a great customer relationship management (CRM) platform to thrive and scale in the competitive industry.  Without one, it can mean mismanaged resources, fumbled leads, and, worst of all—lost money.  I’m AJ, and I’ve used just about every platform under the sun (while scaling my business to a successful multiple seven-figure exit). I’ve learned what works (and doesn’t) and aim to share that knowledge with fellow entrepreneurs.  So, let’s dive into my list of the best commercial real estate CRM software, sure to help you take your business up a ..read more
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