by Dr Greg Chapman Over 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through conferences, books, seminars, lectures, webinars, programs and of course with private coaching, but now I have decided to move on to other things in my life. Shortly the Australian Small Business Blog will soon be going quiet. But, before that I provide one last offer to finish this week: A 60% discount on all my products, books and programs ..read more

                     by Dr Greg Chapman Over 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through conferences, books, seminars, lectures, webinars, programs and of course with private coaching, but now I have decided to move on to other things in my life. Shortly the Australian Small Business Blog will soon be going quiet. But, before that I provide one last offer for a limited time: A 60% discount on all my products, books and programs w ..read more

                     by Dr Greg Chapman Over 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through conferences, books, seminars, lectures, webinars, programs and of course with private coaching, but now I have decided to move on to other things in my life. Shortly the Australian Small Business Blog will soon be going quiet. But, before that I provide one last offer for a limited time: A 50% discount on all my products, books and programs w ..read more

                     by Dr Greg Chapman Over 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through conferences, books, seminars, lectures, webinars, programs and of course with private coaching, but now I have decided to move on to other things in my life. Shortly the Australian Small Business Blog will soon be going quiet. But, before that I provide one last offer for a limited time: A 50% discount on all my products, books and programs w ..read more

by Dr Greg Chapman With 41 posts this year on the Australian Small Business Blog, it is now time to reveal the top post as ranked by Google for page views. 3. How Steve Jobs Prices Products   In this post Dr Greg Chapman deconstructs Steve Jobs use of Price Anchoring to maximise the price of the first iPad. 2. The Five Pillars of Business Success: Pillar 4: People Systems In this podcast Dr Greg Chapman discusses how to get the most from your people. Read more ..read more

by Dr Greg Chapman Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2021. 3. Joy Making a boring but necessary product fun - this is my personal favourite. 2. Changing old traditions If the only reason we do something is that's the way we have always done it, perhaps it's time to change. Read more ..read more

by Dr Greg Chapman The Gallo brothers were one of the pioneers in the Californian wine industry. They are now the largest family owned wine business in the world. But it was not always this way. Ernest Gallo once called on a customer in the midst of the depression. He gave him a tasting test, one from a 5c a bottle wine (this was the depression) and the other from a 10c bottle. After tasting both, the customer chose the 10c bottle.  More...   Read more ..read more

                     by Dr Greg Chapman For any type of business advisor, whether an accountant, coach or consultant, reputation is everything. A number of factors are crucial to this, but one of the most important is how you demonstrate your expertise to buyers of your advice. There are many ways this can be done including presentations, online or in live events and publications where you can showcase your expertise. Unfortunately it can take some time to accumulate your own intellectual property, but there are ways to fast track t ..read more

by Dr Greg Chapman There is an old saying in advertising – Sell the sizzle not the Steak. It’s all about building anticipation. The odour of the steak as it slowly cooks. The herbs and even the sizzle itself, heightening your senses to the point where you just can’t wait to take your first bite and finally savour the flavour. Obviously in an ad, you can’t taste the steak, or even smell the odour, but you can hear the sizzle. This ad with Daniel Craig is an excellent example of selling the sizzle. Read more ..read more

                     by Dr Greg Chapman The way most people run their business, they are the last to get paid. Their wage is what’s left over after they have paid their bills and their staff. If there’s not enough to go around, they take a cut, or even worse, have to chip in from their own pockets to make sure that everyone else gets paid. Is there another way? Yes. Read more ..read more