The pet industry is often referred to as an industry built on passion. That passion drives innovation through not only exciting new product launches, but also through the introduction of new pet businesses and existing businesses to the pet scene. As small pet business coaches, we here at BlogPaws are constantly on the look out... The post Pushing Pet Industry Innovation: BlogPaws Best Award Winners at Global Pet Expo 2024 appeared first on BlogPaws ..read more

Have you ever considered refreshing your brand? It could be something as simple as updating your packaging or logo, or it could be a bigger change, like changing your brand colors or your product’s name.  That’s where a brand refresh or a rebrand comes in.  But why would someone want to make changes to an... The post Things to Consider When Rebranding a Small Business appeared first on BlogPaws ..read more

In the ever-evolving landscape of search engine optimization (SEO), understanding algorithms and ranking factors continues to be an important part of ensuring you are doing as much as you can for your website to be found. One of those aspects is Google E-E-A-T, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. But what exactly is... The post Demystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience, Authoritativeness, and Trustworthiness appeared first on BlogPaws ..read more

In October 2023, Google announced new email sender guidelines for bulk senders to Gmail accounts. They call these “Email Sender Guidelines,” and while Google titles them “guidelines,” they make it clear that these are requirements. There is a lot to unpack here. First and foremost, while Google states this applies to bulk senders (anyone who... The post All About Google’s New Email Sender Guidelines For 2024 appeared first on BlogPaws ..read more

In the ever-changing world of digital marketing, many phrases and buzzwords exist. It can be challenging to decide where to focus your attention to set your business up for online success. While there is no one-size-fits-all solution for business marketing, some strategies will resonate better with small businesses like those in the BlogPaws community. One... The post How to Set Yourself Up for Inbound Marketing Success in 2024 appeared first on BlogPaws ..read more

We often talk about the importance of Search Engine Optimization (SEO) to help your blog content reach your target audience. But blogging isn’t the only part of your marketing plan that should incorporate SEO. As a content creator or small business owner, you must consider how to position yourself in search on each platform. This... The post Cracking the Code: YouTube SEO Tips Every Creator Should Know appeared first on BlogPaws ..read more

In the world of content marketing, few things get as much attention (both good and bad) as search engine optimization. While most bloggers and small business owners recognize the value of optimizing their content for search performance, the cost of many SEO tools can be prohibitive. Luckily, there are also many great opportunities to do... The post Beginners Guide to Using Google Search Console for Keyword Research and SEO appeared first on BlogPaws ..read more

As pet parents and small business owners, we all know how incredible and exciting the pet industry is. New and innovative ideas inspire us as they come to market, brands regularly update and improve upon existing products, and the industry continues to grow year after year. In fact, according to the American Pet Products Association... The post Introducing the BlogPaws Best Award Winners at SuperZoo 2023 appeared first on BlogPaws ..read more

Business cards remain an essential tool in networking and professional communication, even in today’s digital age.  A well-designed business card is still an indispensable tool for making lasting impressions and meaningful connections. To create business cards, you can use an online business card maker like Canva, or you can work with a designer to create... The post How to Make Business Cards Like a Pro appeared first on BlogPaws ..read more

If you are focused on building a blog or small business website, understanding your website traffic is a valuable tool in your business growth. But, for those who are used to working with Universal Analytics, the pending end of UA has led to a lot of stress and anxiety. What is changing? How will it... The post Google Analytics 4 Vs. Universal Analytics: What You Need to Know appeared first on BlogPaws ..read more