B2B Marketing Academy
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The B2B Marketing Academy is here to help B2B marketers navigate the unique challenges we face. After 20 years of honing our craft as marketing practitioners and P&L-holding business leaders, we've found few resources truly focused on modern B2B marketing. With the mission of helping other B2B marketers to thrive, we've started the B2B Marketing Academy.
B2B Marketing Academy
4y ago
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A Piece of Practical Career Advice
Leadership advice abounds. I’ve read most of it. There’s some smart content out there. But the one thing I haven’t seen people write about is this: you need four or five close professional friends on speed dial. It’s best if they work at other companies. Hopefully, they’re in a mix of industries so you get good perspective.
No amount of professional networking, supportive words from family, or sage advice from good friends can truly take the place of like-minded confidants who are in the same craft as you.
Notice that I said fri ..read more
B2B Marketing Academy
4y ago
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What’s Shaping Our Experience in 2018
Why is marketing today any different from the past? The way I see it, there are 5 key market forces shaping marketing success in 2018. Peg Miller and I outlined the impact of each of these trends in Marketing Through the Maze: The 5 Forces We Face in 2018.
1. Digital Transformation
2. Customer Experience
3. Content Marketing Evolution
4. Marketing Technology
5. Expectations
To thrive today, you need to be great at digital business, customer experience (CX), content marketing, tech stack management, and en ..read more
B2B Marketing Academy
4y ago
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Interview with Karen dela Torre, VP of Product Marketing at Workday
We’ve been interviewing great marketers to gain insights on what draws people to this profession and how they succeed. No one does it better than the wonderful Karen dela Torre. Karen has served with Fortune 100 high tech brands and now serves at a growth software company that’s shaking up the industry. With no further ado, meet Karen.
How did you find your way into Product Marketing?
I was a product manager for many years working on applications in a variety of enterprise markets. Th ..read more
B2B Marketing Academy
4y ago
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Raviv Turner, CEO CaliberMind
When Raviv Turner started his career doing signal intelligence by intercepting data for the Israeli Intelligence, he had no idea it would lead to being the CEO of an enterprise AI software company. Now he puts those superior digital listening skills to use by helping B2B organizations organize unstructured data in a centralized database which can be used for ultimate personalization of customer experience. Today Raviv is the CEO of CaliberMind, and has recently raised $3.3 million to help accelerate product development and scale up ..read more
B2B Marketing Academy
4y ago
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I’m excited to be a featured speaker at the Intelligent Content Conference 2018. So, come and meet me in person. I’m eager to share and swap advice on content marketing best practices for B2B brands.
Register to join the Content Marketing Institute and me at the Intelligent Content Conference 2018. Sign up now and use my personal code MILLERICC for an additional $100 off!
See you there,
Peg
#intelcontent
The post See Peg Miller at the Intelligent Content Conference – March 2018 appeared first on B2B Marketing Academy ..read more
B2B Marketing Academy
4y ago
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At the B2B Marketing Academy, we’re on a kick to provide powerfully practical marketing advice. Friends, readers, and colleagues have told us that they appreciate the way we identify high quality resources, tools, and ideas for B2B marketers.
Today, our spotlight turns to account based marketing (ABM). If you’ve practiced B2B marketing for long, you’ve no doubt talked about or tried this. It’s a powerful concept with many roads to success.
We’ve kept tabs on the best advice and influencers on this topic, and found the following sites, guides, and articles that st ..read more
B2B Marketing Academy
4y ago
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Do you need good prospect and customer research to improve lead generation, content marketing, and sales impact?
I was talking to a good friend the other day. She’s a top-notch product marketing leader. We were comparing notes on how to keep product marketers close to customers. This is critical to a product marketer’s credibility. In my view, the 1st commandment of product marketing is to know your buyer.
But how? What does that mean? What follows is a guide to tapping people and social media for insights into modern buyers.
Are You Clear on Your Targets ..read more
B2B Marketing Academy
4y ago
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Nothing stands still these days. Customer needs change at an epic pace. In turn, marketing plans are always evolving. Marketers are constantly trying new things. Which means that we’re continually assessing results and impact.
So, how do your strategies and results compare to your peers? Are you leading the pack, or working to catch up? Whether you’re killing it, or need a bigger budget to stay relevant in our digital age—it helps to use third-party benchmarks to make your case.
Curious? If so, I’ve curated a list of research sources and benchmark reports for you ..read more
B2B Marketing Academy
4y ago
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Focus on This One Thing for Competitive Advantage
There’s mounting evidence that marketing leadership is key to driving the entire customer experience (CX).
68% of marketing leaders say their company is increasingly competing on the basis of customer experience. [Salesforce]
67% percent of marketing leaders say creating a connected customer journey across all touchpoints and channels is critical to the success of their overall marketing strategy. [Salesforce]
Loyal customers are 5 times as likely to repurchase, 5 times as likely to forgive, 7 times as likely to ..read more