Stephan Longo has been leading marketing teams in various verticals for more than 25 years. When he was hired as Vice President of Marketing at Southern California’s CBC Federal Credit Union, however, he encountered a different kind of challenge than he had faced before. Winning customers for CBC wasn’t just about inspiring desire or promising value. It was about inviting people into a long-lasting relationship of trust, where CBC would guard the basic building block of their future: their savings. To make the case for CBC, he conceived of a multi-channel strategy that included OTT television ..read more

As video creators with a distributed team, we know the value of video collaboration software. It helps us share ideas, keep the team connected, and communicate with clients. When you’re looking for information on these tools, many of the reviews come from software developers themselves.  We want to offer a different perspective. Here are a few of the video collaboration software solutions we use. Plus, some we’re keeping an eye on in case we want to use them in the future.  What We Look for in Video Collaboration Software Our goal for video collaboration software is to make the proje ..read more

In just about a minute, check out some of the highlights from IdeaRocket’s recent work: it’s our 2024 Reel. These kind of edits are fun, but if you would like to get a sense of our storytelling, visit our portfolio and explore. The post Check out our 2024 Reel! appeared first on IdeaRocket ..read more

A survey on AI video production can never be more than a snapshot because the industry moves fast and technology changes quickly. We’ve seen that in just the month between when we sent out this survey in January 2024 and now publishing the results. In that time, Open AI has released a major new generative video system to red teamers (Sora) and the Justice Department named its first official responsible for monitoring and advising on artificial intelligence.  Even so, we think this snapshot is a valuable look at the attitudes and practices surrounding AI in video. We asked professionals in ..read more

It’s the character design style that creatives love to hate. Corporate Memphis became a ubiquitous part of the marketing landscape in the 2010’s. Every corporation from Google to the London Transportation System embraced this style of design. Now, pundits are gleefully declaring that Corporate Memphis is dead.  Like Mark Twain, the demise of Corporate Memphis may just be an exaggeration. Familiar bendy limbed characters still pop up now and then. So, what does the death, or not, of the big tech art style mean for design?  What is Corporate Memphis? If you were alive and online in the ..read more

It’s been over a year since ChatGPT and Dall-E 2 debuted, amazing the world. That’s all very good for the text and still image people, but can AI help video editors? Yes it can, in very many concrete ways, which we will list in this article. For now, we will concentrate on video editing; generative AI functions in animation/special effects and video distribution will be covered in future pieces. Of course, the term AI has a certain plasticity to it. Many of the following functions have been around for years and did not necessarily require machine learning on existing data to be created, as the ..read more

Voiceover artists support the business of video creation by lending their acting, business, and creative skills to video projects. Their work can be heard anywhere videos play—from children’s cartoons to animated explainer videos. Understanding how to hire and work with voiceover artists is core to the business of video production. To get an inside look at the voiceover industry, we spoke to Noelle Romano. Noelle is a voiceover artist with a BFA in drama. As the former head of the VO Department at Animation Collective, she oversaw casting and recording. Now she’s an independent artist with a h ..read more

The financial services industry is built on tradition and trust. More recently, Fintech start-ups have taken a more tech-forward approach to banking, money management, and investment. Both need to build relationships to engage new and existing customers. Video can help support your fintech marketing strategy whether you’re running a startup, or offering technology-based financial services from a more traditional financial institution. The Complex Financial Services Marketing Landscape Financial services marketing is complex. Your brand is held to a higher standard than many consumer brands due ..read more

The visual elements of a video combine to create a certain mood or style. Keeping this in mind can be difficult when project demands and stakeholders pull you in multiple directions. One way we make sure that everyone involved in the video understands and agrees on the style or mood we’re trying to create is by using a mood board.  But what is a mood board, and why do designers of all types use them in their work? This powerful design tool has been popping up everywhere from Instagram to home design television shows. Software companies have created mood board maker tools and some even use ..read more

Explainer videos have long been a part of the SaaS marketing plan. After all, customers only buy your software if they understand why they need it. A SaaS explainer video is an accessible way to share that message with the masses. But some software as a service companies may be missing out on the true power of SaaS video.  SaaS explainer videos can help at multiple stages in the sales cycle. From awareness through customer retention and at every step in between, video sells your software and provides a positive customer experience.  How Video Fits Into the SaaS Sales Process The SaaS ..read more