Enigma expands Leadership Team to drive future growth
Enigma - Communication & Branding Agency
by Antonia Sturzeis
6M ago
Enigma proudly announces a significant evolution within its leadership team to fuel its continued growth and success. Welcoming three exceptional individuals to the Leadership Circle, Frédéric Doms, Creative Director, Charlotte Paris, Head of Digital, and Franck Pineau, Head of Sales, with this move the agency believes it is poised for an even more promising future. They will be joining the current leadership team made up of Olivier Kennedy, CEO; Martin Künzi, CXO; Nadine Nassif, Head of Human Talent & Admin; and Antonia Sturzeis, Head of Client Success (CH-DE), further strengthening and e ..read more
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Balancing Yoga and Corporate Life: An Interview with Nadine Nassif, Head of HR & Administration at Enigma
Enigma - Communication & Branding Agency
by Olivier Kennedy
10M ago
Olivier Kennedy, CEO Enigma: In today’s fast-paced corporate world, finding balance is key. Nadine Nassif, the Head of HR & Administration at Enigma, shares her thoughts on inclusivity, tackling gender bias, and the role of yoga in her corporate life. Our conversation provided insightful glimpses into how Enigma is creating a workplace that empowers everyone, especially women. After your experiences at Proctor and Gamble and Capital Group, which is Kaplan International, you ventured into entrepreneurship with a yoga company before coming back to Enigma. Can you tell us about this journey ..read more
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Breaking Down Gender Bias in Leadership: An Interview with Enigma’s Emilie Lassausaie
Enigma - Communication & Branding Agency
by Olivier Kennedy
10M ago
Olivier Kennedy, CEO Enigma: Today we are honored to be joined by Emilie Lassausaie, Head of Client Success at Enigma, for an insightful discussion on gender bias in leadership roles. Emilie’s experience in the marketing sector sheds light on the challenges women in leadership face and how they can navigate them effectively. Thank you for joining us, Emilie. Can you tell us about your journey to becoming a leader at Enigma? E.L: Of course! I began my journey at Enigma as a project manager. As time passed, I immersed myself in the various intricacies of the marketing industry and became passion ..read more
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Charting the Digital Landscape: An Interview with Charlotte Paris on Leadership and Diversity at Enigma
Enigma - Communication & Branding Agency
by Olivier Kennedy
10M ago
Olivier Kennedy, CEO Enigma: Today, we sit down with Charlotte Paris, a valued member of the leadership team at Enigma. In this interview, she shares her journey from her beginnings at Gamned, to becoming the Head of Digital at Enigma. We’re delighted to hear her insightful reflections on gender diversity in leadership positions and how she fosters an inclusive work culture. Charlotte, you’ve held significant roles at Enigma, including your current position as the Head of Digital and member of the leadership board. Prior to that, you led the team at Gamned. Can you share a little bit about you ..read more
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Revolutionizing Political Marketing: Unleashing the Potential of AI
Enigma - Communication & Branding Agency
by Alice Bachofner
10M ago
The future is now In the rapidly evolving world of marketing, innovative technologies are reshaping the way businesses connect with their target audience. Among these technologies, artificial intelligence (AI) stands out as a powerful tool with immense potential. Now, AI is making its mark on the realm of political marketing, transforming the way campaigns engage with voters. In a recent interview, we explored the fascinating role of AI in political campaigns, discovering how it shapes public perception and enables personalized experiences that resonate with individual voters. Personalization ..read more
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France adopts pioneering law for influencers: What marketers need to know
Enigma - Communication & Branding Agency
by Alice Bachofner
10M ago
A new way forward: France has taken a major step towards regulating influencer marketing with the adoption of a new law effective as of June 1st, 2023. The law, the first of its kind in Europe, aims to simplify and strengthen existing legislation while introducing new provisions to regulate the influencer sector. The law defines an influencer as a person or entity who uses their reputation to promote products, services or a cause of any kind online, in exchange for remuneration or benefits. This means that even non-monetary gifts and benefits, such as invitations to events or product donations ..read more
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Generative Artificial Intelligence and the Marketing Revolution: The Reign of the Cyborg
Enigma - Communication & Branding Agency
by Olivier Kennedy
11M ago
On May 8th, during a conference on generative artificial intelligence and the marketing revolution, a key phrase was uttered: “Be the disruptor, not the disrupted”. This revolution, already underway, promises to have a far greater impact on marketing than the arrival of social networks in 2008. What we see today is only 1% of what we’ll see in the next three years. So what does the future hold? Creating quality content is getting easier, and B2B or B2C marketing is opening up to smaller companies than before. To succeed in this area, there are two key things to know: The Prompts Human-machine ..read more
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Enigma Unveils Its New Service: AI-Driven Marketing Solutions to Revolutionize Content Creation
Enigma - Communication & Branding Agency
by Olivier Kennedy
1y ago
Press release We are excited to announce the launch of our new service: AI-Driven Marketing Solutions. This innovative service leverages the latest in AI technology to revolutionize content creation for businesses across industries. With our new service, businesses can now take advantage of cutting-edge AI technology to create high-quality and engaging content that captures their audience’s attention and keeps them coming back for more. From three months to a full year’s worth of content, Enigma’s team of experts will help businesses take their content strategy to the next level. “We’ve been w ..read more
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A Beginner’s Guide to Incorporating AI into Your Content Strategy
Enigma - Communication & Branding Agency
by Claude
1y ago
Artificial Intelligence (AI) is rapidly transforming the way we approach content creation in marketing. With AI-powered technology, businesses can now create high-quality and engaging content that resonates with their audience and drives conversions. If you’re new to the world of AI-driven marketing solutions, here are five things to think about when incorporating AI into your content strategy. Understand Your Audience The first step to incorporating AI into your content strategy is to understand your audience. AI-powered technology allows you to analyze vast amounts of data about your audienc ..read more
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AI-Driven vs. Traditional Content Creation: What’s the Difference?
Enigma - Communication & Branding Agency
by Claude
1y ago
The marketing landscape has evolved significantly over the years, with businesses constantly looking for new and innovative ways to connect with their audience. One of the most recent advancements in marketing is the integration of AI technology into content creation. But how do AI-driven marketing solutions compare to traditional content creation? Let’s explore. Traditional Content Creation For many years, traditional content creation has been the norm in the marketing world. This approach typically involves a team of writers and designers who create content for a variety of channels, includi ..read more
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