Brand Guidelines? What are they? Brand guidelines are like a manual guidebook of a brand. It consists of very specific principles regarding what colour palette and tone of voice must govern a brand’s marketing visuals and communication. It lists out the dos and don’ts to help everybody surrounding the brand – from copywriters, graphic designers, animators, and web developers, to customer executives, and even external agencies; to maintain a consistent brand image. Why Does Anyone Need Brand Guidelines?  Makes a Brand Look Recognizable I know this Brand! Do you see friendly colours? Taglin ..read more

It isn’t rocket science to understand that in today’s fiercely competitive digital landscape, SEO (Search Engine Optimization) is no longer an option; it’s a necessity for business growth. With billions of users turning to search engines like Google to find information and discover products, ensuring your website ranks high in relevant searches is crucial for attracting valuable traffic, generating leads, and, ultimately, achieving your business goals. According to a study, 81% of consumers research products online before making a purchase. As per BrightEdge, organic search drives 10x more tra ..read more

As the world has evolved and information is now available on the click of a button, the race to be the first in the competition has also evolved. Being in the digital space or even while surfing the internet, you might have come across the terms SEO and SEM. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are integral components of any successful online strategy. However, despite their shared objective of improving a website’s visibility on Search Engine Results Pages (SERPs), they operate in distinct ways. In this blog, we’ll delve into the nuances of SEO and SEM, unravelin ..read more

Typography is an art as old as the written word itself, intricately woven into the fabric of human history. It’s the delicate dance of letters and symbols, a symphony of design and communication. The history of typography takes us on a journey through time, showcasing the evolution of this essential art form. From the earliest scribes etching symbols on stone tablets to the digital fonts we use in our modern digital age, typography has left an indelible mark on the world of design, branding, and communication. Typography, as we know it today, is the art and technique of arranging types to make ..read more

Your brand’s name is more than just a label; it’s the heartbeat of your business identity. A brand name, in simple words, is the first impression your audience has of your products or services. It’s the name by which you’ll be recognised, remembered, and distinguished from the competition. A good name is a fundamental element of your branding strategy, and it can have a profound impact on your success. In this comprehensive guide, we will explore what makes a name exceptional and take you through the process of creating a unique and resonant brand name for your business. What Constitutes an Ex ..read more

“GOOD PACKAGING PROTECTS YOUR PRODUCT, GREAT PACKAGING PROTECTS YOUR BRAND” Don’t take our word for it when we say packaging is an art. The biggest names and brands put as much effort into packaging as they do on products. Adam Lashinsky, in his book “Inside Apple,” mentioned how passionate Steve Jobs and Walter Isaacson were for the packaging, they would spend hours to make their product feel more special with packaging. Steve Jobs has a famous quote that reads – “Packaging can be theatre, it can create a story”, emphasizing the attention packaging requires. Importance of Packaging for Powerf ..read more

In the glamorous world of the jewellery industry, where every shiny piece tells a story, the craftsmanship of branding and marketing is essential. Jewellery is just not about precious gems and metals, it is much more than that. It is about the emotions, memories and individuality attached to it. Imagine the glistening eyes of customers when they wish to make a piece of jewellery a part of their precious possessions. The radiant smile that comes with putting on a delicate statement piece and instantly feeling more confident and elegant. To evoke these emotions and stand out in this glittering m ..read more

We may not realise how logos are such a constant part of our lives. Look around and you’ll see logos everywhere. The things you buy, the places you visit, the organisations you interact with, and the services you avail of, everyone has a logo as their most valuable branding asset.  In the dynamic world of marketing and branding, logos serve as the visual identity of a company. They are the face of the brand, conveying its personality and values to the audience. Having a powerful logo is important for the business to establish a strong mental association of the logo with the brand. So when ..read more

In today’s dynamic business landscape, Direct-To-Consumer (D2C) brands are experiencing a remarkable surge in popularity. With the advancement of e-commerce and connectivity in this digital era, D2C businesses have the advantage to grow their business with customer engagement, collect valuable insights, and create personalised experiences. One highly impactful strategy that can rapidly boost D2C business growth is affiliate marketing. Affiliate marketing is a performance-based strategy where businesses come together with individuals(affiliates) to promote and boost sales of products and servic ..read more

In the dynamic landscape of business-to-business interactions, where relationships hold the key to success, the vitality of branding rises more than ever before. B-2-B branding is all about creating, developing, and managing brand identity for businesses whose target audience is other businesses. Unlike consumer-focused branding in B2C, where the business goal is to connect with individual customers, in B2B, branding resonates with the needs, preferences and decision-making process of other organisations. In the realm of B2B branding, the emphasis is on establishing a strong and trustworthy br ..read more