Cannes Lions International Festival of Creativity brings together the brightest minds in advertising, marketing, and creative industries each year.  This annual event has undoubtedly evolved into a true powerhouse of innovation and inspiration. From the mere beginning in 1954 to being the benchmark for creativity, Cannes Lions is the creative industry across the world. This year, the French Riviera witnessed groundbreaking ideas collide with influential brands and personalities making it a memorable year.  This year was the 70th edition of the world’s largest festival of creativ ..read more

Began as a creative experiment on 1st of March 2011 by two teenage brothers in college, Whyletz today is a full-service brand development creative house headquartered in Dubai with APAC offices in India. Co-Founders Ahmad Vaseem & Ahsan Naseef, wanted to bring more meaning to artistic expressions and believed in the importance of strategy behind impactful creative work, from the very beginning. Whyletz kicked-started first as a Brand Identity agency that saw brand development right from its foundations to the final identity deliveries. In its markets, the agency’s OCD for artistic det ..read more

UAE National Day Video created by Whyletz got featured in AdsoftheWorld.com https://www.adsoftheworld.com/media/film/uae_national_day_year_of_the_fiftieth_youae_begins_with_you The post Whyletz #YouAE campaign got featured in AdsoftheWorld appeared first on Whyletz ..read more

Expo 2020 Dubai promises to be a once-in-a-lifetime opportunity for brands looking to stand out and make a mark in the world. World Expos are held once every five years and they offer a sea of opportunities for companies to grow and cement their brand positioning. Expo 2020 Dubai is the first World Expo to be held in the Middle East and the biggest event to be held in the MENA region. It has one main theme and three sub-themes. The main theme is ‘Connecting Minds, Creating the Future’, while the three sub-themes are ‘Opportunity’, ‘Mobility’, and ‘Sustainability’. The show has seve ..read more

Seoul: ‘The future belongs to the brands who take care of the planet and its people. And brands should have a higher purpose above their product line and services to win the market.’ Convinced by this idea and sharing it with the world, the second APBN concluded in Seoul. The conference organized by the Asia Pacific Branding Network (APBN) took place in Intercontinental COEX, Seoul the capital of South Korea with major branding companies from 10 Asian countries taking part. APBN is a consortium of leading branding agencies from different Asian countries. The network is an association of l ..read more

Following the success of the first Asia Branding Conference organized by the Asia Pacific Branding Network, the second Asia Pacific Branding Conference 2019 will be held at InterContinental COEX Seoul on November 28th, 2019. Brand experts from Asian countries will be attending the conference and sharing their insights and knowledge on the theme ‘Unboxing The Trends’ and ‘The Present And Future of Branding in Asia’.        The Asian Pacific Branding Network (APBN) is a consortium of 16 leading branding agencies from 11 Asian countries. The network i ..read more

Asia Pacific Branding Network (APBN) organized Asia Branding Workshop 2019 in the world’s previous largest skyscraper Taipei 101, hosted by Redpeak, the leading branding agency in Taiwan. The workshop shared knowledge on different topics and gave insights about the growing branding market in Asia. Appier, one of the leaders in AI technology, shared insights about how AI is driving the world and how the future can benefit from it. Speakers from Metabranding Korea, Hakuhudo Consulting Singapore, Redpeak Taiwan shared insights on building an authentic brand and 21st-century challenges ..read more

The first Asia Branding Conference discussed the potential future consumer market in Asia and trends they follow in different Asian countries. Asia has an increasing population of youth, and they are the trendsetters of brands. Branding industry should give attention to this crucial consumer base and set the trends accordingly. The conference was at the Conrad Hotel in Seoul, South Korea, organized by the Asia Pacific Branding Network (APBN). APBN is a consortium of 16 leading branding agencies from 11 Asian countries. The conference happened on 8th November 2018. Host country partn ..read more

Right now the world is entirely about dynamism. The thing you see trendy right this moment may not be the highlight the very next day. This liveliness is sometimes a boon, but it is tough to catch up with the flow of vigorous changes. Now reaching out to the new younger Gen Z era, being “Cool” is what matters! These Gen Z people are more into brands, flash sales, trends, and are more conscious of self than that of the previous generations. And this is what that keeps them adhere with dynamism or the ‘Cool Factor.’ After millennials, Gen Z made their evolution. Now the pretty part is that ..read more

Branding trends are getting swiped off day by day because of some cut-throat competitive ideas in the market. Rebranding has become a bend in the mainstream and brands are running vaguely behind this trend to create or recreate (technically), a fresh appeal to their brand. Though the trend is in the hype, there is a higher risk when it comes to the application level. The target is to collect a set of new customers without losing the existing one. Now that need hell a lot of work else the worse the up! Here you can find four diverse rebranding stories that went out right will every element ..read more