Making Breakfast chocolaty and how Kellogg’s wanted to bring the most premium looking, indulgent and chocolaty breakfast experience that consumers just cannot say no to. The one-line design brief was to ensure it’s distinctive identity as a variant while leveraging the superiority of Kellogg’s in the Breakfast segment. Taking forward a winning design architecture of the brand and extending it to a new and exciting variant, DY delved deep into the heart of the brand. Key Tasks We had two major tasks to do. First, was to translate the superiority of Kellogg’s chocolate muesli visually on the pac ..read more

In today’s dynamic consumer market, where choice is abundant and consumer attention is fleeting, packaging design plays a pivotal role. It serves as the first point of connection between a brand and its audience, silently conveying the essence of what lies within. Within the realm of edible oils, a staple of every Indian kitchen, the significance of packaging design cannot be overstated.  The Indian Edible Oil Market: A Flavorful Landscape India’s edible oil market is as diverse as its cuisine. With an array of options ranging from mustard oil to sunflower oil and everything in between, i ..read more

In the sprawling landscape of the Indian agricultural market, a new category has emerged – the Horticare Specialist. Armed with global innovative solutions and inspired by the best scientific cultivation practices, these specialists are set to revolutionize the way we perceive horticulture. Their mission is clear: to help farmers achieve the highest potential of their crops, ensuring that nutritious food begins at the farm before it reaches our kitchen tables. Understanding the Indian Horticultural Market India’s horticultural sector is a vibrant and diverse landscape. With a climate conducive ..read more

In the world of marketing and branding, the first impression is often hailed as the most crucial. Your branding sets the stage for how your audience perceives your product and company. It’s the initial encounter that can make or break a customer’s interest. While many marketers agree on the significance of branding and packaging, some areas still remain a bit hazy, particularly when it comes to distinguishing between product design and product packaging. It’s not uncommon for people to assume these two elements are synonymous. What is creative packaging design? Packaging design gives your prod ..read more

Picture this: You’re on the hunt for the perfect smartphone. You excitedly type your query into a search engine, only to be greeted by a jumble of confusing results. Frustrated, you click on a link that promises answers, but the website takes forever to load, and the content is all over the place. You quickly hit the back button and move on to the next option. Now, imagine being on the other side, responsible for that website. You wouldn’t want your potential customers to feel that way, right? Well, We have a magical combination for you – the powerful duo of User Experience (UX) design and Sea ..read more

Branding is essential for startups as it lays the foundation for how your target audience perceives and connects with your business also offering a competitive edge. A strong brand identity leads to premium pricing, enhances employee morale, facilitates brand extension, and provides crisis management support. It’s a strategic investment with long-term benefits. Building a Powerful Brand Strategy for Your Startup In the competitive business landscape, a strong brand strategy can be the key to success for startups. To create an impactful branding approach, follow these essential steps: Purpose w ..read more

Marketing to Gen Z requires a fresh approach that recognizes their unique characteristics and preferences. This generation represents a new frontier in brand-consumer relationships, where authenticity and relevance are paramount. Gen Z possesses a distinct quality in their strong sense of self. Equipped with the power of information at their fingertips since birth, they rely less on others and take charge of their own aspirations. These individuals are known for their independence and innovative thinking, leveraging digital platforms to drive change and drawing inspiration from their personal ..read more

The concept of newness has always been appealing to humans, especially in the world of marketing and branding. In a time of non-abundance, brands are constantly striving to create newness to attract customers and stand out from their competitors. But how can brands create newness in a time when resources are limited? One approach is to focus on innovation. Brands that are able to innovate and introduce new products or services to the market, even in small ways, can create a sense of excitement and anticipation among their target audience. This doesn’t necessarily mean creating entirely new pro ..read more

Brand language is an essential element of successful branding. It refers to the specific words, phrases, and tone of voice that a company uses to communicate its brand message to its target audience. Effective brand language helps companies establish a strong brand identity, differentiate themselves from competitors, and build meaningful connections with their customers. A company’s brand language should be consistent across all channels and touch-points, from advertising and marketing materials to product descriptions and customer service interactions. It should also be tailored to the target ..read more

The consumer’s triune brain is a concept developed by neuroscientist Paul MacLean. According to this theory, the human brain is composed of three main areas, each with a different evolutionary age and function: the reptilian brain (the oldest and most primitive part of the brain, responsible for basic survival instincts), the limbic system (the emotional centre of the brain, responsible for feelings and social behaviour), and the neocortex (the rational and analytical part of the brain, responsible for conscious thought and decision-making). Understanding how the triune brain works can help ma ..read more