Tesla’s second-gen Cybertruck is due out in 2027. Note the evolution of the design: It is more fluid and easier on the eyes. It embraces a humanity lacking in the current model. Pure speculation, but it looks to be a convertible ..read more

Via The Washington Post: “The majority of U.S. Irish pubs include a first or last name — Murphy’s Pub, Kelly’s Tavern or Molly’s Pub & Carryout, for example. The remaining 43 percent of pubs that lacked a first or last name are a bit of an amalgamation. References include: Irish landmarks (Blarney Stone Pub, The Killarney, Stephen’s Green) Irish words or objects (The Harp Irish Pub, 3 Kilts Tavern, Paddy Wagon Irish Pub) Stereotypical names (Shenanigans Pub, The Shamrock, The Crazy Leprechaun Bar & Grill) A smaller minority also referenced: Gaelic words (Fa ..read more

Are your brand name brainstorming attempts long on storm and short on brains? Igor has plenty of brains in stock, ready to help you name whatever needs naming.  Most have very low mileage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Jump in and pick our brains!   Tips for picking a brain:  Do not pick if the skin is too green–it’s not ripe yet. The brain should be viscous and phlegmatic yet hold up to a good thumping. Not too firm, not too soft. The end twisted from the brain stem should be pliabl ..read more

 The Happy Idiot, as it’s known in professional naming circles, is a process used by naming agencies who view your naming project as a consensus-building exercise only, and not a quest for a powerful name that consensus is then built around. It’s called The Happy Idiot because an agency deliberately delivers a name that’s a liability to a smiling client who’s happy with the result. It was designed to be the fastest, smoothest route to client buy-in on a name, with the least amount of effort by the agency. When a Happy Idiot practitioner presents a  name candidate that isn’t immediat ..read more

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Solventum is the name of 3m’s $8 billion healthcare spinoff. The brand naming brief must have called for a cold, distant, uncaring, inhuman, faceless megacorp vibe. A bold choice for a healthcare company. 3M explains the meaningless name because otherwise, you’d only have its toxic personality to go on: “The name of the company is a combination of “solving” and “momentum,” according to Bryan Hanson, chief executive officer of 3M Health Care Business Group.” “Solving” and “momentum” are concepts so generic that any company, from Ford to Zoom, would sign off on them. They are no more exciting o ..read more

Are your brand name brainstorming attempts long on storm and short on brains? Igor has plenty of brains in stock, ready to help you name whatever needs naming.  Most have very low mileage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Jump in and pick our brains!   Tips for picking a brain: – Do not pick if the skin is too green–it’s not ripe yet. – The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft. – The end twisted from the brain stem should be pliabl ..read more

How many of those billions result from Igor naming their four latest and greatest products? It’s hard to say with certainty, but what in life is certain? What’s unquestionable is that Arm had the best-in-class name approval process of any large company we’ve worked with in over 20 years: there was a single decision maker, and we worked directly with her. And they had the intelligence and fortitude to skip the market testing of names, which is the time-honored practice of eliminating the best names and elevating the vanilla, just so no one has to take responsibility for making a decision. CNBC ..read more

How many of those billions are a direct result of Igor naming their last four products? Hard to say with certainty. Via Reuters: “British chip designer Arm Ltd is targeting an initial public offering (IPO) at a valuation of between $60 billion and $70 billion as soon as September.” Arm Case Studies ..read more