Generative AI, in the data center and in the car, is making vehicle experiences safer and more enjoyable. The latest advancements in automotive technology were on display last week at NVIDIA GTC, a global AI conference that drew tens of thousands of business leaders, developers and researchers from around the world. The event kicked off with NVIDIA founder and CEO Jensen Huang’s keynote, which included the announcement of the NVIDIA Blackwell platform — purpose-built to power a new era of AI computing. The NVIDIA Blackwell GPU architecture will be integrated into the NVIDIA DRIVE Thor central ..read more

Generative AI promises to revolutionize every industry it touches — all that’s been needed is the technology to meet the challenge. NVIDIA founder and CEO Jensen Huang on Monday introduced that technology — the company’s new Blackwell computing platform — as he outlined the major advances that increased computing power can deliver for everything from software to services, robotics to medical technology and more. “Accelerated computing has reached the tipping point — general purpose computing has run out of steam,” Huang told more than 12,000 GTC attendees gathered in-person — and many tens of ..read more

All eyes across the auto industry are on GTC — the global AI conference running in San Jose, Calif., and online through Thursday, March 21 — as the world’s top automakers and tech leaders converge to showcase the latest models, demo new technologies and dive into the remarkable innovations reshaping the sector. Attendees will experience how generative AI and software-defined computing are advancing the automotive landscape and transforming the behind-the-wheel experience to become safer, smarter and more enjoyable. Automakers Adopting NVIDIA DRIVE Thor NVIDIA founder and CEO Jensen Huang kick ..read more

Cars of the future will be more than just modes of transportation; they’ll be intelligent companions, seamlessly blending technology and comfort to enhance driving experiences, and built for safety, inside and out. NVIDIA GTC, running this week at the San Jose Convention Center, will spotlight the groundbreaking work NVIDIA and its partners are doing to bring the transformative power of generative AI, large language models and visual language models to the mobility sector. At its booth, NVIDIA will showcase how it’s building automotive assistants to enhance driver safety, security and comfort ..read more

The Geneva International Motor Show, one of the most important and long-standing global auto exhibitions, opened this week, with the spotlight on several China and U.S. EV makers building on NVIDIA DRIVE that are expanding their presence in Europe. BYD One of the key reveals is BYD’s Yangweng U8 plug-in hybrid large SUV, built on the NVIDIA DRIVE Orin platform. It features an electric drivetrain with a range of up to 1,000 kilometers, or 621 miles, thanks to its 49 kilowatt-hour battery and range-extender gasoline engine. IM Motors The premium EV brand by SAIC and Alibaba, IM Motors, unveiled ..read more

Interest in new AI applications reached a fever pitch last year as business leaders began exploring AI pilot programs. This year, they’re focused on strategically implementing these programs to create new value and sharpen their competitive advantage. GTC, NVIDIA’s conference on AI and accelerated computing, set for March 18-21 at the San Jose Convention Center, will feature leaders across a broad swath of industries discussing how they’re charting the path to AI-driven innovation. Execs from Bentley Systems, Lowe’s, Siemens and Verizon are among those sharing their companies’ AI journeys. Do ..read more

Generative AI and software-defined computing are transforming the automotive landscape — making the journey behind the wheel safer, smarter and more enjoyable. Dozens of automakers and NVIDIA DRIVE ecosystem partners will be demonstrating their developments in mobility, along with showcasing their next-gen vehicles at GTC, the conference for the era of AI, running from March 18-21 in San Jose, Calif., and online. These include the Mercedes-Benz Concept CLA Class, the new Volvo EX90, Polestar 3, WeRide Robobus, Nuro R3 autonomous delivery vehicle and more. Explore myriad sessions to learn abou ..read more

The fusion of the physical and digital worlds is reshaping the automotive industry. NVIDIA’s automotive partners are using digitalization to transform every phase of the product lifecycle — evolving primarily physical, manual processes into software-driven, AI-enhanced digital systems. Watch the video to learn more. Digitalization: A Game Changer From End to End Kaivan Karimi, global partner strategy lead at Microsoft, observes that companies are achieving “huge” results from “digitizing the physical entity, running simulations and rendering in 3D, whether it’s factory automation or moderniz ..read more

The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars. At CES, NVIDIA invited industry leaders to share their perspectives on how technology, especially AI and computing power, is shaping the future of transportation. Watch the video to learn more from NVIDIA’s auto partners. Redefining Possibilities Through Partnership Magnus Ostberg, chief software officer at Mercedes-Benz, underscores how the company’s partnership with NVIDIA helps push technological boundaries. “[NVIDIA] enables us to go further to bring automated driving ..read more

Amid explosive interest in generative AI, the auto industry is racing to embrace the power of AI across a range of critical activities, from vehicle design, engineering and manufacturing, to marketing and sales. The adoption of generative AI — along with the growing importance of software-defined computing — will continue to transform the automotive market in 2024. NVIDIA today announced that Li Auto, a pioneer in extended-range electric vehicles (EVs), has selected the NVIDIA DRIVE Thor centralized car computer to power its next-generation fleets. Also, EV makers GWM (Great Wall Motor), ZEEK ..read more