Now Represented by PROCESS
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
2y ago
New year, new agent. Pleased and privileged to join the small but mighty roster of talent at PROCESS. It’s taken a lot of thought and discussion to make the move, but it’s something I’m really excited about and looking forward to getting properly stuck in throughout 2022. Kim, Renai and the team are super nice, talented, experienced and most importantly know how to have a good time. Check out their website to see my portfolio in a slightly different guise… https://www.processphotography.com ..read more
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Lurzer's Archive - 200 Best Ad Photographers 2021/22
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
2y ago
What an honour it is to be included for the third time in the latest release of Lurzer’s Archive ‘200 Best Ad Photographers Worldwide’. I had four images selected for this year’s annual, one of them below - which is taken from my JUMP series, soon to be released. Try and get your hands on a copy if you can as it’s literally visual inspiration from start to finish. Helps keep me grounded looking through the sheer quality that exists in our industry out there ..read more
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International Photography Awards 2021
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
2y ago
Chuffed to have picked up some honourable mentions, a Jury overall ‘top 5’ and most importantly, a 1st place at the latest IPA. As usual with such a globally recognised competition, the standard of entries is amazing and inspiring - so it’s a privilege to have been a part of it, let alone to win some accolades. Thank you judges and IPA. Quite a few bits of different work entered and featured but the above shot for Canon took 1st place in the sports category and the below image - part of the upcoming personal project ‘JUMP’ received the overall top 5 award from the whole jury panel ..read more
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New OOH TIDE campaign for 21/22
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
2y ago
It’s always nice to be asked back for campaign number two from lovely clients. The Team at Tide banking commissioned me to continue their gradual takeover of the business banking world by working on their latest Advertising Photography Campaign. Shot on a hot day back in the summer - the day England beat Germany in the Euros no less! - we captured more real clients and ‘heroes’ of Tide banking in an East London studio. See below for some behind-the-scenes images as well as some of the final layouts ..read more
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Further Awards Shortlisting
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
2y ago
Not known at the time of writing the last blog post, each category has been announced separately and I’m pleased to say that I’ve been shortlisted in a further two categories for the Spotlight Photography awards. The most flattering part of this process is the company I find myself amongst in the list - it’s full of advertising and commercial photographers from around the world who I respect greatly. This image of Phoebe was shot as part of a project I absolutely loved shooting a few months ago for a global financial brand (more to come on that). It was such a unique/bizarre moment which all h ..read more
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Spotlight Awards Shortlist for new Personal Project
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
2y ago
It’s been slowly developing in the background throughout the long winter and various lockdowns of the last 7 months and I’m pleased to say that my latest personal project - ‘Jump’ is getting close to being released. The idea for ‘Jump’ started when I spent the day shooting ‘Jump Cape’ back in 2018. Only re-visitng the images during the quieter times of 2020 lead me to see things in a new light and look to develop it further. There will be lots more about this coming up in the next month or so, but for now I’m chuffed to see it being shortlisted for awards already. The image making it into the ..read more
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Tide OOH latest campaign - taking over London!
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
2y ago
The ads we shot for TIDE banking last year have been doing the rounds across London on a whole new scale recently. Great to see the images everywhere, re-worked and huge! Buses, Tube stations, billboards… everywhere. So much of my advertising photography work ends up either un-seen by the public or targeted in a very niché way for a short period of time on socials/website/in-store etc - often my images are being used around the world and I never actually get to see them. So it’s great to see this campaign getting so much life. And… last week we shot the next part of the campaign and things are ..read more
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Winter Light in London
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
3y ago
On a recce yesterday for an on-going personal project, I captured these small vignettes of the City of London during some rare January winter sun. I am obsessed with finding these pockets of light, framing and capturing them. I revisted all locations an hour later and they looked completely void of life as the sun had moved on. It’s just perception, nothing really changes but how we see it. It’s amazing what a little light shed on a situation can do ..read more
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Nikon Pro Magazine cover and interview feature
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
3y ago
Slightly late on this one… still really proud of it though. As much as I use many different tools for the many different parts of my job, I have been using Nikon cameras from the start in some form or other. I treated myself to my first automatic SLR (having learned initially on a fully manual Pentax) on the day I got my GCSE results. Never looked back really. So it was an honour to be featured in their European NPS magazine last year. It’s actually a really beautifully put together magazine and so nice to see it being taken seriously. I think with the demise of the industry in general, those ..read more
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New Out Of Home Campaign for TIDE banking
Matthew Joseph | Advertising Photographer London | Commercial Photographer London |
by Matthew Joseph
3y ago
Really proud to have this campaign shot for Tide banking out on huge 96-sheet billboards across London at the moment. It was shot in September last year and the campaign was all about making the owners of small businesses the centre of attention - hero-ing them, putting their names in lights (and on huge billboards). Everyone was shot individually and then comped together in post, which not only helps for providing options of arrangement of assets in post production, but obvsiouly makes everything much more Coid-compliant! ‘Movie Poster’ was in the initial brief so I ran with that in terms o ..read more
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