Table of contents What Shapes The Perception of Reviews How to Manage Your Reputation in Three Steps Step 1: Amplify Positive Reviews Step 2: Increase Positive Reviews Step 3: Remove Negative Reviews Tips on How to Deal With Negative Reviews Your Reputation is an SEO Signal   Your reputation is influenced by the reviews people leave about you, your offerings, or your business. As part of what Google calls E-A-T (i.e., expertise, authoritativeness, and trustworthiness), online reviews are strong indicators of trustworthiness — an important ranking signal. Therefore, maintaining and enha ..read more

One of the biggest challenges website owners experience is a low conversion rate. You run Google Ads, Facebook Ads, SEO campaigns, your website generates all kinds of traffic, but few visitors actually become customers. As a digital marketer, this is a story we hear from prospective customers all the time. If you’ve done research to address this issue, you may learn that there is a solution to your low conversion rate called Conversion Rate Optimization or CRO. This is a process where you analyze data, run tests, and make improvements based on this data to improve the conversion rate of your w ..read more

Did you know that 44% of marketers say “better measure the ROI of our demand generation initiatives” is their top priority for 2021? Great advertising attracts customers, improves brand awareness, and generates business leads & sales revenue. A sales cycle is defined as a series of events or steps that occur during the selling of a product or service. Unlike some Business-to-Consumer (B2C) industries, that can often have rather immediate and short sales cycles, Business-to-Business (B2B) industry sales cycles are often quite longer in nature, and can often require the nurturing of potentia ..read more

While I was in college and university, I had heard horror stories about what it’s like to work in an agency. I was told it would be stressful and demanding, and that I should expect to work overtime and weekends without pay. Well, there’s a reason that one of the seoplus+ slogans is “not your typical agency.” I’ve been working at seoplus+ since January 2019 (with a small 8 month hiatus to live in France), and I’m happy to report that my agency experience has been the opposite of what I had been told to expect. Everything from the company culture, to the leadership, to my amazing colleagues has ..read more

  Table of contents What is Semantic SEO? The Semantics of Rankings The Business Impact of SEO Leading and Lagging Indicators KPIs That Move The Needle Which Tracking Tools Are Best? Don’t Get Caught Up After Google introduced the Hummingbird algorithm in 2013, it signalled the beginning of the end of traditional SEO. Since then, hackneyed forms of SEO based on keywords are dying. SEO is becoming more about relevancy than it is about keywords. The problem is, even when we switch our approach to this model and achieve remarkable results from it, many people still focus on keywords in h ..read more

Table of contents Photography About Us Page Contact Us Page Pricing Social Media Links Testimonials or Reviews Certifications, Memberships, and Awards Any Unique Value Propositions Bonus: Covid Protocols   As a local business, your website is a critical marketing tool. Whether referred by word of mouth or found through a Google search, almost every new customer is going to visit your website at some point in the buying cycle. Confident customers might just visit your website to grab your phone number, while others might scour every page of the website, weighing a list of pros and cons ..read more

  Table of contents The Pros and Cons of Content Management Where CMSes Can Become Counterproductive Going From Bloated to Boring Decoupling: The Evolution of The CMS What is a Headless CMS? Does a Headless CMS Affect Rankings? Other Javascript SEO Considerations So Then, What is Headless SEO? Don’t Lose Your Head Over It Traditional websites are evolving. Not only are they becoming more dynamic, but the way we develop and optimize websites is becoming increasingly dynamic, too. The reason for this is simple: as the world is shifting to mobile, the demand for more dynamic content, serv ..read more

Do you own or operate a local business? If so, there’s no doubt that you have felt the impact of COVID-19 on your customers’ purchasing habits. More and more, it’s absolutely clear that local businesses need to take full advantage of the digital landscape to promote themselves and keep up with competitors large and small. It’s also clear that the shop local movement shows no sign of slowing down through 2021 and beyond. Regardless if your business has dabbled in digital marketing marketing, has been running complex campaigns for years, or still does not have a proper website, we’ve compiled th ..read more

A new website is a powerful marketing tool. Keeping in mind up-to-date best practices in terms of conversion rate optimization (CRO), user experience (UX), and search engine optimization (SEO), you can launch a beautiful website that satisfies your audience and addresses your business priorities, whether that’s informational, leads, or sales. However, the internet is littered with a graveyard of half-finished development websites or websites that were launched with no clear plan or direction. In order to get to the desired outcome on time and on budget, while fulfilling all of the requirements ..read more

seoplus+ partnering with Canadian organizations to provide SEO services, paid advertising management, and e-commerce consulting in conjunction with CanExport funding grant program for SMEs. If you’re a business, times are tough. Turbulent, even. But not having an adequate digital marketing strategy in place can make those seas all the choppier. The optimal approach is, unironically, to optimize your online presence and better appeal to the online public – and since most folks nowadays are spending more time online, that’s a huge chunk of potential interest up for grabs.  How can you cover ..read more