How Continuing to Test and Tweak Ads Led to $15k Profit Months for Kati Kiefer of True Money Saver
Brilliant Business Moms
by Beth Anne Schwamberger
1y ago
This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that “you're only gonna fail if you give up.” Kati struggled for the first 6 months of running Facebook ads.  She tested and tweaked all the things — sales pages, ads, messaging, audiences… you name it.  Finally, she pivoted to a different upfront product — a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to them, and ..read more
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Refining Your Offers to Improve Facebook Ads Revenue with Jen McConaghie
Brilliant Business Moms
by Beth Anne Schwamberger
1y ago
So is it still possible to make Facebook and Instagram ads work if you're a brand new business owner? Well, Jen McConaghie is proof that it is! All you need is a fabulous product to sell and some help along the way to make sure you know how to craft an amazing offer. Make a swoon-worthy sales page and create those brilliant ad images and ad copy that are going to sell to the right customers and the right people.  If you're a newer business owner, you will love hearing from Jen and even if you're a more experienced business owner, I think you will learn some great tips on how to reorder y ..read more
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Building an Amazing Membership Experience with Kelsey Sorenson
Brilliant Business Moms
by Beth Anne Schwamberger
1y ago
Today I am talking to Kelsey Sorenson of Wife Teacher Mommy. She has been a student of mine since 2016 when she bought my first course on promoted pins. She was a new business owner at the time and that was the first online course she purchased to help her business grow. The course led to a viral promoted pin that brought in tons of sales.  Kelsey then went on to take my Facebook Ads Intensive course and was able to see amazing results with her Facebook ads. Kelsey has created an amazing membership, the Wife Teacher Mommy Club. It’s an incredible experience and community for her club mem ..read more
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How to Host a Wildly Successful (+ Profitable!) Online Event with Cori George and Angie Holden
Brilliant Business Moms
by Beth Anne Schwamberger
1y ago
Angie Holden of The Country Chic Cottage and Cori George of Hey Let’s Make Stuff recently joined forces to host an online summit called Sublimation Camp. Cori and Angie spill the beans on what they did, how they coordinated it, hosting, marketing, what their tech stack was, and other tip and tricks of things they might do differently next time they host a large online event. We will also talk about conversion rates, percentages of affiliate sales, and how their Facebook ads went.   The premiere Sublimation Camp was massively successful! Over 44,000 people signed up for the summit an ..read more
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How to Revive your Facebook Ads Post iOS Update with Corina Holden
Brilliant Business Moms
by Beth Anne Schwamberger
2y ago
Today’s episode is perfect for anyone who has been on the Facebook and Instagram Ads struggle bus or for anyone who hasn’t tried Facebook Ads before but has heard that they just don’t work anymore. In this episode, I am talking to Corina Holden of Frump Fighters. Corina was doing great with her ads (Check out Episode 197 to hear all about it!) but after the big iOS update in 2021, things changed and her ads strategy wasn’t working very well anymore. Her upfront profit was gone and she was only managing to break even. Corina took a break from ads but recently decided to give them another try ..read more
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Launching a New Business Using Facebook Ads with Heather O’Donnell
Brilliant Business Moms
by Beth Anne Schwamberger
2y ago
Today on the show, we are talking to Heather O’Donnell of Happy Humble Home. Heather got her start the way a lot of bloggers do – by cranking out as much content as possible, pinning like crazy, and trying to grow her traffic numbers. After growing organically to the point that she qualified for MediaVine, she decided to give Facebook ads a try. Press play on the podcast player below to hear the full episode. Growing Her Blog Organically Heather started HappyHumbleHome.com four and a half years ago and for the first years spent a lot of time growing her traffic and her email list and develop ..read more
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Combining Traditional and Self-Publishing to Get the Best of Both Worlds with Brittany of Equipping Godly Women
Brilliant Business Moms
by Beth Anne Schwamberger
2y ago
Today we are going to talk about all things writing and book marketing and strategy with my guest, Brittany. Brittany’s latest book is Fall in Love with God’s Word: Practical Strategies for Busy Women. This is her first traditionally published book but she also has several self-published books as well. Brittany considers herself more of a marketer who happens to write rather than a full-time author and will be sharing lots of advice for us about the publishing and marketing of a book. Brittany says, “So many people wonder, okay, if I want to write a book, if I want to be an author, which shou ..read more
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Helping Mompreneurs Get Organized using Trello with Maia Xiong of Business Mom Collective
Brilliant Business Moms
by Beth Anne Schwamberger
2y ago
Today on the podcast, I'm so excited to be welcoming Maia Xiong of the Business Mom Collective. Maia is a pro at business organization, she has a course called The Mompreneur System with Trello. I am not skilled at organization so I'm really excited to chat with her about some of her tips and tricks and best practices for that. We'll also get into how Maia has scaled up her business using ads. Press Play on the Podcast Player Below to hear Maia's Full Story! Like a lot of bloggers, Maia started out blogging about general mom lifestyle topics. “I was trying all different topics so it was just ..read more
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Sales Page Secrets Part 1: The ONE thing your sales page must have in order to convert well!
Brilliant Business Moms
by Beth Anne Schwamberger
2y ago
This is Part One of a three-part series about sales pages and improvements you can make to increase your conversion rate. What do I mean by conversion rate? I mean more sales! For all of the people who see your sales page, we want as many of them as possible to decide to purchase your amazing product. In these next three episodes, I'll be sharing some sales page secrets with you that have not only helped me and my own business, but also hundreds and hundreds of students that I've worked really closely with over the last couple of years to increase their sales page conversions too. In part one ..read more
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Growing a Business through Inspirational Prints with Pratima Aravabhoomi
Brilliant Business Moms
by Beth Anne Schwamberger
2y ago
Today I am talking to Pratima Aravabhoomi of Craft Street Design.  I just love her inspirational prints and the mission of her business – to share the transformative power of words to spread kindness and love. Press play on the podcast player below to hear the full interview. How Craft Street Design Got Started Pratima started Craft Street Design in 2015. She says, “I had no clue what I was doing. I had three other businesses that didn't go so well prior to that. But when I started Craft Street Design, I took inspiration from my own life.” Pratima has always used quotes in her life.&nbs ..read more
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