In October 2003, Mark Zuckerberg created his first viral site: not Facebook, but FaceMash. Then a college freshman, he hacked into Harvard’s online dorm directories, gathered a massive collection of students’ headshots, and used them to create a website on which Harvard students could rate classmates by their attractiveness, literally and figuratively head-to-head. The site, a mean-spirited prank recounted in the opening scene of The Social Network, got so much traction so quickly that Harvard shut down his internet access within hours. The math that powered FaceMash—and, by extension, set Zuc ..read more

Moments after receiving my lunch order, the robots whirred to life. A clawlike contraption lurched forward, like a bird pecking at feed, to snatch dishes holding a faux-chicken cutlet and potatoes, then inserted them onto a metal track that snakes through a 650-degree-Fahrenheit oven. Seven minutes, some automatic food dispensers, and two conveyor belts later (with a healthy assist from human hands), my meal was sitting on a shelf of mint-green cubbies. It was a vegan fried-chicken sandwich, a cucumber salad, crispy potatoes, and a smattering of other sides. This is Kernel, a fast-casual ventu ..read more

In 2006, Oprah Winfrey couldn’t stop talking about The Secret. She devoted multiple episodes of her talk show to the franchise, which started as a kind of DVD seminar and later became a best-selling book. Its author, Rhonda Byrne, claimed to have stumbled upon an ancient principle, one that can teach anyone to manifest anything they want: money, health, better relationships. Winfrey retroactively credited its core philosophy for bringing her success, and her endorsement helped bring the book international fame: It has now sold more than 35 million copies. But in the era of endless scrolling, a ..read more

When American viewers flipped open the July 2, 1966, edition of TV Guide, they were treated to a bombshell story. This was the first installment of a two-part series on “the most taboo topic in TV,” the industry’s “best-known and least-talked-about secret,” the “put-on of all time”: the laugh track. At the time, almost every comedy on air was filmed live in front of a studio audience—or at least pretended to be. Pretty much all of the biggest shows  used a laugh track—The Andy Griffith Show, The Beverly Hillbillies, Green Acres. Savvy viewers might have figured out that not all of the gig ..read more

Recently, Bonaventure Dossou learned of an alarming tendency in a popular AI model. The program described Fon—a language spoken by Dossou’s mother and millions of others in Benin and neighboring countries—as “a fictional language.” This result, which I replicated, is not unusual. Dossou is accustomed to the feeling that his culture is unseen by technology that so easily serves other people. He grew up with no Wikipedia pages in Fon, and no translation programs to help him communicate with his mother in French, in which he is more fluent. “When we have a technology that treats something as simp ..read more

Illustrations by Frank Dorrey A few years ago, Stephanie Williams and her husband fielded a question from their son: How had they met? So they told him. They’d first encountered each other on a website called BlackPlanet. To the 5-year-old, the answer seemed fantastical. “He clearly didn’t hear ‘website,’ ” Williams, a writer and comic creator, told me. “He was like, ‘Wait, you all met on Black Planet? Like, there’s a planet that’s full of Black people? Why did you leave?!’ ” Williams had to explain that they’d actually been right here on “regular Earth.” But in some ways, their son’s wide-eye ..read more

For the first several decades of my life, most of the meals I ate involved at least one piece of Tupperware. My mom’s pieces were mostly the greens and yellows of a 1970s kitchen, purchased from co-workers or neighbors who circulated catalogs around the office or slipped them into mailboxes in our suburban subdivision. Many of her containers were acquired before my brother and I were born and remained in regular use well after I flew the nest for college in the mid-2000s. To this day, the birthday cake that my mom makes for my visits gets stored on her kitchen counter in a classic Tupperware c ..read more

What happens when a smart TV becomes too smart for its own good? The answer, it seems, is more intrusive advertisements. Last week, Janko Roettgers, a technology and entertainment reporter, uncovered a dystopian patent filed last August by Roku, the television- and streaming-device manufacturer whose platform is used by tens of millions of people worldwide. The filing details plans for an “HDMI customized ad insertion,” which would allow TVs made by Roku to monitor video signals through the HDMI port—where users might connect a game console, a Blu-ray player, a cable box, or even another strea ..read more

Modern dating can be severed into two eras: before the swipe, and after. When Tinder and other dating apps took off in the early 2010s, they unleashed a way to more easily access potential love interests than ever before. By 2017, about five years after Tinder introduced the swipe, more than a quarter of different-sex couples were meeting on apps and dating websites, according to a study led by the Stanford sociologist Michael Rosenfeld. Suddenly, saying “We met on Hinge” was as normal as saying “We met in college” or “We met through a friend.” The share of couples meeting on apps has remained ..read more

As a little girl, I often found myself in my family’s basement, doing battle with a dragon. I wasn’t gaming or playing pretend: My dragon was a piece of enterprise voice-dictation software called Dragon Naturally Speaking, launched in 1997 (and purchased by my dad, an early adopter). As a kid, I was enchanted by the idea of a computer that could type for you. The premise was simple: Wear a headset, pull up the software, and speak. Your words would fill a document on-screen without your hands having to bear the indignity of actually typing. But no matter how much I tried to enunciate, no matter ..read more