PPC Mistakes to Avoid | BusinessOnline
BusinessOnLine Blog
by Max Dunn
2y ago
Create more efficient campaigns, improve your targeting, and more by avoiding these common PPC mistakes. In the digital world, PPC is an invaluable channel. It’s estimated that nearly 90% of internet users see Google ads—if you are looking for a high-intent channel to show up for your prospects, PPC is a critical place to be. But you could be making PPC mistakes that are costing you time and money and killing your campaigns before they even get off the ground ..read more
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LinkedIn for Account-Based Marketing | BusinessOnline
BusinessOnLine Blog
by Max Dunn
2y ago
Reach your target audience in the remote work world with LinkedIn for account-based marketing. Because of its rich first-party data, LinkedIn has become a haven for account-based marketers to reach their target audience in a refined, personalized approach. Using LinkedIn for account-based marketing has become even more important to B2B companies as sales has gone remote. Plus, it’s one of the most commonly used channels for B2B marketers, so it’s critical that any ABM program manager understands LinkedIn’s ins and outs. Back in February LinkedIn published a comprehensive guide to using its p ..read more
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Account-Based Marketing Tactics | BusinessOnline
BusinessOnLine Blog
by Elizabeth Alden
2y ago
To break through to your target audience, you need to constantly innovate your ABM tactics. The world of account-based marketing is always expanding. As adoption rises, more players get into the technology game – and innovation becomes more important than ever. Gone are the days where we can slap a prospect’s logo on an ad and call it ABM, so we’ve compiled a list of our favorite account-based marketing tactics to help your programs truly break through ..read more
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Defining Your Ideal Customer Profile | BusinessOnline
BusinessOnLine Blog
by Carolyn Albee
2y ago
Think about your marketing strategy. Are you guilty of trying to be everything to everyone? Do you have a fear of missing out on potential business – so you target every possible vertical, audience, and industry? Or is your strategy underperforming? You may have a misalignment of targets and content. You may think that by casting a wide net, you’ll catch more fish. But the truth is that you’re missing out on the opportunity to make a real connection with your most valuable target audience. If you have performance concerns with your current targets, you might be having a similar challenge. To ..read more
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Account-Based Marketing KPIs | BusinessOnline
BusinessOnLine Blog
by Carolyn Albee
2y ago
We are living in the glory days of marketing technology. Never before have we had so much customer information. Real-time optimization capabilities. The ability to tailor campaigns down to the individual level. All this new technology has allowed account-based marketing (ABM) to thrive, but also begs the question: How do we make sense of all this data? To run an ABM campaign that’s truly effective, you need to know how to measure it. But account-based marketing KPIs are different from other types of marketing. So which ABM metrics should you track to get the most from your campaigns? Read on ..read more
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Best Account-Based Marketing Technology | BusinessOnline
BusinessOnLine Blog
by Max Dunn
2y ago
The account-based marketing technology matrices of the last decade are overwhelming – and they just keep growing. You’ve seen them, I’m sure. They’re scattershot graphs of every SaaS product under the sun sorted perhaps by cost, or maybe breadth and depth of a particular feature. Any time a new technology emerges, it gets added to the list and ultimately lost to the user in the decision fatigue of picking the right solution. With the emergence of ABM in the last few years, more B2B marketers are adopting ABM technology, and the choices have escalated. What are the top ABM tools to consider ..read more
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Live Chat for Better ABM Performance| BusinessOnline
BusinessOnLine Blog
by Andrew Kauffman
2y ago
Ready to improve engagement with your TOP accounts in your ABM programs? Start using chat! If you’re reading this right now, you probably already understand the essentials of accounts-based marketing and understand why it's one of the most impactful B2B marketing tactics in your arsenal. If not, check out our blog on the benefits of ABM ..read more
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Marketing Influence for B2B Marketers | BusinessOnline
BusinessOnLine Blog
by Eric Ramos
2y ago
Picture this: You’ve been marketing to a product team for months, nurturing leads and moving them through the funnel. They’ve vetted your product, approved it and passed the information along to the final decision maker. But the decision maker calls sales directly – creating a new opportunity that isn’t tied to any marketing vehicles. It’s a common situation in B2B marketing, which tends to have longer sales cycles and involve many leads and contacts within an organization. As part of a data-driven marketing plan, marketing influence can help ensure that the marketing team still gets the cre ..read more
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How Browser Privacy Updates Affect Tracking | BusinessOnline
BusinessOnLine Blog
by Carolyn Albee
2y ago
Back in 2017, Google’s Chrome and Apple’s Safari web browsers baked ad blockers into their browsers and forever changed how we see websites. Other changes like preventing auto-played videos and pop-up ads were also put into place. The idea was to keep people from resorting to ad blocking software and therefore keep ad revenue safe. Questionable ad practices were the forefather of today’s hot topic for the major web browsers: browser privacy updates. Scandals like Facebook’s Cambridge Analytica fiasco brought data privacy into the public domain and led to the enactment of strict state-level l ..read more
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Building a Data-Driven Marketing Strategy | BusinessOnline
BusinessOnLine Blog
by Carolyn Albee
2y ago
From the end of third-party cookies to proving marketing influence on your pipeline, data is the hot topic in marketing this year. It allows you to target your campaigns, automate your efforts, drive higher ROI, and demonstrate the impact of marketing on your company’s business goals. If you haven’t made the switch from traditional marketing to a more data-driven marketing strategy, you’ll soon be left behind. Building a data-driven marketing strategy doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by mar ..read more
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