They can drive more website traffic, increase email activity, help lead generation, and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! Whether you’re familiar with buyer personas, or this is the first time you’ve encountered them, let’s look at the whats, whys and hows… What is a Buyer Persona? As a concept, buyer personas are fairly simple, but their ability to benefit a B2B organization is huge, and their applications are both obvious and surprising. A buyer persona is essentially your ideal ..read more

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. 1. Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and onlin ..read more

IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors. The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics, this doesn’t have to be the case. Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website. All you hav ..read more

But where do you even begin? With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. This is where data becomes your secret weapon. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Here are some key statistics highlighting its continued importance and evolution: 1. Content Drives Awareness: A whopping 83% of B2B content focuses on ..read more

Not sure where to start? Don’t worry. In this article, we’re going to help you fine-tune your needs so you can pull out the ones which are going to be the most effective for you. We often hear people say that their goal is simply to bring in more leads. But to be truly successful, you need to be more specific than that. You don’t want just any old lead. You want the right kind of leads. Those that are most likely to turn into paying customers and are most deserving of your time and efforts. Your goal should actually be to generate more of the  kind of leads. Let’s assume you’ve done you ..read more

The key lies in having a response strategy. This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Objections: Price & Budget 1. “It’s too expensive.” (Most common objection!)  Response: Acknowledge the concern and focus on value. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Offer tiered pricing options or highlight hidden costs associated with their current solution ..read more

And when you have quizzed them more about who their target customer is and what the size of their potential market is, they simply say ‘everyone’! Now, while that’s a very positive thought to have, in reality it’s just not going to happen. Even the best product ever invented will not make its way into every single home, or every single business. And taking an unrealistic view of the size of the potential market can throw all other plans dangerously off track, as it will influence everything from pricing structures, to how the product is marketed. Whether you have a new product or an establis ..read more

However, 73% of executives admit to working on other tasks during meetings, highlighting the importance of making your meeting as engaging and structured as possible to maintain attendees’ attention. Sales meetings serve as more than just routine gatherings; they are opportunities for motivation, collaboration, and strategic planning. Now, let’s dive into effective ways to engage your sales team. 1. Celebrate Wins: Recognize achievements and milestones to boost morale and reinforce success. Consider incorporating personalized shout-outs or small rewards to make each win feel special and val ..read more

Sophie’s experience with hospital food consisted of unappetizing meals, often served at inconvenient times, and a lack of variety for children with limited appetites. This prompted her desire to see a change in the quality and standard of food served in hospitals. Sophie’s Legacy is actively engaged with the NHS and healthcare professionals to implement improvements. They are working to increase the range of child-friendly options, ensure meals are served at times that align with children’s needs, and overall, improve the quality of food served in hospitals across the country. They recentl ..read more

For some, it will be an auditory approach that involves speaking and listening, such as a lecture. For others, it is words, and reading and writing text. And for around 65 percent of us, it is visual learning, according to the Social Science Research Network. This may explain why so many people find infographics so appealing and why marketers are keen to make full use of them. What is an Infographic? In simple terms, an infographic is basically a visual representation of a set of data or information. Usually, it will help to explain something and by concentrating on the visual aspect, achie ..read more