Summer is finally here! As Team Champion welcomes in the warmer weather we’d like to take a look back at our team’s and clients’ hard work over the last month! So here a is some of our coverage highlights from June ..read more

In the second part of our series looking at the impact of earned media on the B2B sales cycle, we look at how earned media can help sales teams accelerate leads through their pipeline, increasing their conversion rates and driving sales velocity ..read more

Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales funnel’ tool. In reality, this simply isn’t the case. While it’s impact at the top of the funnel cannot be denied, this does not fully encapsulate the impact earned media has throughout the entire buyer’s journey ..read more

The B2B technology sales cycle seems to get more complicated by the day. Financial uncertainty, data security concerns, and the complexity of solutions on the market mean that B2B brands are diversifying their buying groups by adding more and more stakeholders. Ultimately this means that the days of only having to win over one senior decision maker are over ..read more

We work in a global economy, but local insight is vital and can make a real difference in the sales process. We partner with Spanish agency, Evercom, and have invited Ander Serrano to guest blog on working in B2B PR in Spain ..read more