Best Practices For IT Marketers
Corporate 360 Blog
by Varun Chandran
3y ago
There are two type of legacy data vendors out there: IT contacts data resellers and IT Org chart providers. The IT contacts & Technology list sellers are primary focused on producing and reselling web mined data with a legacy model of $ per contact pricing model. This is a very old approach with no guaranteed results due to lack of tech intelligence and data becoming old due to frequent job changes in today’s fast paced, changing economies. The IT Org chart companies are focused on a very small space with guess-work based charts and generic web scrapped scoops. There are many generic tech ..read more
Visit website
How To Do Smarter Email Marketing With Dataforce
Corporate 360 Blog
by Varun Chandran
3y ago
Email marketing is one of the most effective tactics for driving in sales. According to ExactTarget, about 77% of consumers today prefer to receive permission based marketing messages through emails. Despite social media gaining popularity for its user base, emails are still the most effective way to get your business message across to your target audience – directly. Emails aren’t just extremely targeted and effective, but are also inexpensive and used by over half of the world’s population. Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And ..read more
Visit website
Grow Your Business With Relevant and Clean Marketing Data From Dataforce
Corporate 360 Blog
by Varun Chandran
3y ago
Business related data is constantly changing with the market’s needs and to be able to execute successful campaigns, you need to back them with data that is relevant and updated as regularly. It is important to use relevant and clean marketing data to be able to make the most out of your CRM investment. Yet, B2B marketers face challenges in the same. B2B marketers and marketing agencies rely heavily on transactional or outsourced data for each of their campaigns. But most of these campaigns don’t bring in the expected ROIs and sometimes, fail altogether. The reason? Dirty data. About 80% of m ..read more
Visit website
Dataforce Unveils Cloud-Based Innovations With Marketing Data Software for B2B marketers, Drives Double-Digit Growth
Corporate 360 Blog
by Varun Chandran
3y ago
To gain advantage in today’s competitive, global economy, companies need to know their customers and prospects better than ever and engage them in more personal, meaningful and industry-specific ways.  And Dataforce is expanding its portfolio of B2B marketing data software offerings to help do this. The company today announced the launch of new customer-centric industry versions of marketing data solutions designed for B2B marketers. Dataforce continues to deliver innovative new cloud-based solutions for modern marketing & sales with hundreds of enhancements across its marketing data ..read more
Visit website
Reach Out To Key Decision Makers With Confidence To Sell Your Products
Corporate 360 Blog
by Varun Chandran
3y ago
Dataforce is designed and built for sales and marketing professionals to avail relevant target contacts and competitive intelligence. This establishes the ability to reach right prospects at the right time with right messaging. Request a free demo to see how Dataforce enables you and your campaign team to: Target the right companies with opt-in contacts Stay up-to-date about contact changes and regularly update opt-in compliance Get better visibility on competitive intelligence Generate more leads and create bigger pipeline Designed and built with sales and mar ..read more
Visit website
8 tips to Improve Email Marketing with AI
Corporate 360 Blog
by Varun Chandran
3y ago
Email has been living up to the marketer’s expectations since its advent, especially in the context of customer acquisition and retention. According to some stats given at Hubspot, 86 percent of professionals prefer email for business communication. Moreover, email marketing is doing wonders for B2B and B2C marketers. A recent study at eMarketer says, 80 percent of professionals point towards email marketing as their greatest driver of customer retention. AI (artificial intelligence) in email marketing boosts the superpowers of this digital marketing channel. Emailing incorpora ..read more
Visit website
4 Common Cold Email Mistakes That Salespeople Make
Corporate 360 Blog
by Varun Chandran
3y ago
The biggest challenge faced by B2B salespeople is reaching the right person. And when they do, they don’t want to waste any time in reaching out with their value proposition. Hence, salespeople send out cold emails to prospects as soon as they get the contact information. While a perfect cold email is supposed to generate leads, the ones not thought over often decrease your open rates, and sometimes even spoil the reputation of a business in the eyes of the prospect. So here are 4 common mistakes made by 95% of salespeople that you must avoid: Your email is way too long More often than not ..read more
Visit website
The Future of Competitive Intelligence Marketing: Data-as-a-Service Cloud
Corporate 360 Blog
by Varun Chandran
3y ago
You can’t be successful in your business if you miss reaching out to the right set of people at the right time. Whether it is selling a product or generating a timely lead, your efficiency depends highly on targeting the correct audience. In the hope for the same, most B2B marketers rely on transactional data and external marketing lists – primarily hoping to reach out to a larger market. But most data vendors sell outdated data, promising volume, making it impossible for marketers to run timely and successful campaigns. Businesses end up increasing their marketing budgets for email list purc ..read more
Visit website
Push Broadcasting Is Dead: Why It’s Time For Targeted Prospecting
Corporate 360 Blog
by Varun Chandran
3y ago
Remember the times when you randomly got a message from a company promoting its products and services, that left you wondering who shared your contact details with them? Well, that form of marketing is called push broadcasting. Where a business sends out promotional messages irrespective of what interests the recipient. And thankfully so, this technique is long dead. But despite that you will find marketers resorting to it in times of dire need. While this technique might still work for the B2C industry, B2B businesses cannot even think of getting ROIs from this marketing technique no more. D ..read more
Visit website
The Power and Importance of Competitive Intelligence in Marketing
Corporate 360 Blog
by Varun Chandran
3y ago
The digital world is evolving at a never before pace. Businesses are now discovering the power of competitive intelligence in marketing with Big Data and other data science technologies coming into play. So what is competitive intelligence? It is the process of defining, gathering, analyzing and sharing relevant information about products, customers, competitors, etc. It helps marketing managers and businesses make strategic decisions for their organization. In simpler words, competitive intelligence is the process of gathering knowledge about the outside forces of your business, to stay comp ..read more
Visit website

Follow Corporate 360 Blog on FeedSpot

Continue with Google
Continue with Apple
OR