Golden Spiral | B2B Technology Blog
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Golden Spiral's successes in B2B technology come from their experience in translating complex, feature-centric products to simplified, benefit-focused solutions. Stay informed of our recent projects, findings, and insights on B2B technology marketing. Explore blog posts from our resident thought leaders.
Golden Spiral | B2B Technology Blog
3y ago
1. You Have an Amazing Story to Tell
Hermes was intelligent and clever. His discernment and cunning made him valuable and popular among the other gods of Olympus. Over time, he became the Herald Of The Gods, announcing messages and carrying a magic staff called the caduceus. Mythology records almost as many tales about the caduceus itself as the winged messenger who carried it—stories about alchemy and bringing rest ..read more
Golden Spiral | B2B Technology Blog
3y ago
CX Must Be Used as a Growth Strategy
On a recent episode of Studio CMO, our CEO John Farkas spoke with Mary Drumond, Chief Marketing Officer at Worthix, a self-adaptive AI platform that captures insights based on customers’ individual needs as they change in real time ..read more
Golden Spiral | B2B Technology Blog
3y ago
Golden Spiral | B2B Technology Blog
3y ago
COVID Changed Many, but Not All, Medical Experiences
As our culture reacted to the novel Coronavirus, medical services responded. In late March, the US government lifted restrictions to telemedicine allowing more than 80 additional services to be administered remotely. In the first two weeks of April, overall patient volume decreased by 41%. Statistics vary, but all agree, telehealth skyrocketed at the same time ..read more
Golden Spiral | B2B Technology Blog
3y ago
Andrew Trask
Website | LinkedIn | Twitter | Slack ..read more
Golden Spiral | B2B Technology Blog
3y ago
Golden Spiral | B2B Technology Blog
3y ago
Three Essential Behaviors on Social Media Your Leaders Need to Post Themselves
Social corollary #1: People follow people, not brands ..read more
Golden Spiral | B2B Technology Blog
3y ago
Three Essential Behaviors on Social Media Your Leaders Need to Post Themselves
Social corollary #1: People follow people, not brands ..read more