Ask your contractor customers what you can do to make their lives easier and they’ll tell you they want more convenient shopping tools and a personalized user experience – especially when they’re out in the field. These hardworking, independent business owners don’t have time to scroll through your online catalog or call their sales rep to find products. They want efficiency tools that enable them to easily find and purchase the products they need, place quick reorders, get fast quotes, and check their order status from wherever they are. Many of today’s B2B eCommerce providers offer customer ..read more

The post CartStack + Unilog Infographic first appeared on Unilog: B2B eCommerce Software & Product Content Services ..read more

Success is not solely based on great products and highly effective salespeople. Today, if manufacturers want to compete and thrive in the marketplace, they must make their product content a key priority. When managed effectively, product content attracts interest, informs buyers, and drives revenue. Many times it is the first and only touchpoint for buyers with your brand and, if relevant, accurate content is not available, they will look elsewhere.   Employ a Product Content Strategy There are multiple components to effective product content management and, together, they help manufactur ..read more

The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend is there and estimate industry revenues will reach $173 billion this year. For kitchen and bath showrooms, NKBA’s projections mean it’s time to raise the stakes to elevate the showroom experience to attract those buyers. While your showroom is the final destination for buyers, the customer journey rarely begins there. Today’s tec ..read more

Emerging technologies, changing B2B buyer expectations, and powerful online retailers are causing a lot of disruption in the B2B marketplace. Distributors are feeling the effects, which is causing manufacturers to reevaluate their distributor relationships and rethink their business strategy. In 2020, Distribution Strategy Group asked manufacturers their perspective on how technology will transform wholesale distribution. Many of the survey respondents predicted that the future driving force for manufacturers would be digital and direct selling, with COVID-19 acting as the accelerant for those ..read more

As we wrap up a dynamic quarter at Unilog, we are thrilled to present the latest enhancements to our CX1 Platform – a testament to our commitment to driving excellence in connected product content and commerce solutions. Our recent updates and features give our customers greater flexibility, faster performance, and even easier management of their online product offerings. Here’s a summary of our recent CX1 Platform enhancements: New Capabilities in CX1 CIMM2 eCommerce In our latest product releases, we’ve made our eCommerce solutions more nimble, functional, and user-friendly so our platform u ..read more

If you want to stay ahead of the competition, deliver real value to customers, and strengthen your brand, you have to evolve the way you do business. Today, speed and convenience top the list of customer needs. Speed means efficient shopping methods, quick and easy transactions, and lightning-fast service. Convenience, however, can mean different things to different buyers. A younger, digital-native buyer considers ordering from a mobile app convenient, while a more traditional B2B buyer believes convenience is picking up the phone and placing an order with their sales rep. The only way to sat ..read more

Looking to significantly boost your business’s revenue and customer satisfaction? Create a frictionless customer experience by minimizing obstacles and making the purchasing process as smooth as possible. According to Saleforce’s State of the Connected Customer Report, 84% of customers say the experience a company provides is as important as its products and services. That experience impacts all revenue-related customer touchpoints – from customer lifetime value and revenue to referral reputation and customer retention. Providing a frictionless experience is a simple yet effective strategy tha ..read more

In recent years, the wholesale distribution industry has experienced a significant shift toward eCommerce. With the advent of digital sales channels, wholesale distributors are presented with unprecedented opportunities to improve operational efficiency and drive growth. One of these areas is the ability to maximize average order value (AOV) – the average amount of money customers spend on an order. By employing these five eCommerce strategies, wholesale distributors can significantly boost their AOV and overall revenue: Personalized Recommendations Digital commerce platforms provide wholesal ..read more

Looking for a more efficient and effective way to convert abandoned shopping carts on your website into orders? A cart abandonment tool is the answer! This innovative revenue recovery software integrates with your existing eCommerce solution to track users who have abandoned their shopping carts and automatically sends them optimized email reminders to re-capture lost sales. With a cart abandonment tool and a winning marketing strategy in place, you can recover what would otherwise be lost sales. Once you have a cart abandonment tool in place, follow these steps to maximize your eCommerce reve ..read more