Capterra | B2B Marketing Blog
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Capterra helps people find the the right software for their business. Capterra is the online marketplace for the enterprise software industry.
Capterra | B2B Marketing Blog
1y ago
The B2B industry is competitive and always evolving, and it can be difficult to carve out a successful niche for your company. Your company will find B2B sales easier if your B2B marketing is more effective ..read more
Capterra | B2B Marketing Blog
1y ago
Recent years have been challenging for marketing professionals, and 2022 promises to keep up the pressure. Consumers have endured a pandemic, faced global unrest, and felt the effects of economic sanctions while facing the specter of ..read more
Capterra | B2B Marketing Blog
2y ago
When it comes to digital marketing, your strategy is only as strong as your budget. Learning how to do SEO yourself frees up resources for other marketing channels, puts you in control of your organic search ..read more
Capterra | B2B Marketing Blog
2y ago
Automation is spreading into every sector of practically every industry—and marketers need to keep pace. The human element remains a critical part of marketing. While personal connections and psychology are at the heart of a successful ..read more
Capterra | B2B Marketing Blog
2y ago
We’ve been blogging since the nineties. Content creators, SEO specialists, writing enthusiasts, and copywriting experts have flooded the Information Age with blogs to build genuine relationships with their audience. A content hub is the rooftop bar ..read more
Capterra | B2B Marketing Blog
2y ago
Learn how your marketing team can easily utilize AI for everyday tasks. You’ve likely heard the buzz around artificial intelligence (AI) and big data. They’re popular topics of conversation, especially considering the dramatic rise in popularity ..read more
Capterra | B2B Marketing Blog
2y ago
No matter how your business has endured the uncertainties of the past few years, it’s clear that these changes have taken the importance of every organization’s marketing to an entirely new level. The fallout from COVID-19 ..read more
Capterra | B2B Marketing Blog
2y ago
Using persona targeting and intent data is the key to a successful B2B sales strategy. But how? Business-to-business (B2B) organizations are often not achieving the sales they should be. Achieving this higher volume of sales requires ..read more
Capterra | B2B Marketing Blog
2y ago
As an online business owner, you probably don’t need to be told that big data is the currency of digital marketing today. Whether you are gathering data to analyze your social media engagement, personalize your email ..read more
Capterra | B2B Marketing Blog
2y ago
Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn ..read more