Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the B2B landscape. In this series, we’ll explore and expand on various facets of B2B marketing. We’ve already explored the crucial shift from transactional to transformational B2B customer relationships and provided a comprehensive overview of the technologies essential for modern marketing. In this article, we discover the power of influencer partnerships and community-building in B2B marketing. Learn how these strategies boost brand credibility, deepen engagement, and ..read more

In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we’ve been keenly observing the transformative journey of data-driven marketing and its impact on the industry. It’s an evolution that’s not just about crunching numbers but reshaping how companies interact with their customers, forecast trends, and drive growth. The recent research by BBN’s Finnish partner, LUXID Group, with its customer base from the last ten years, provides a fascinating lens into this metamorphosis. So, let’s dive into what success looks like in the realm of data ..read more

Since the introduction of Sora, OpenAI’s text-to-video model, the worlds of AI and marketing have been abuzz. It’s being called one of the most significant disruptions since the launch of ChatGPT —and that’s saying something. So, how will Sora change the work of B2B marketing professionals, especially in terms of video use and creation? What potential does it specifically offer for B2B? We’ve got the answers. What is Sora by OpenAI? OpenAI describes Sora as an AI model that can generate realistic and imaginative videos up to 1 minute long based on text inputs (promp ..read more

Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over key accounts. However, amidst its growing popularity, several myths have emerged, clouding the true essence and potential of ABM. In Part Two of our ABM Readiness Series, our experts from BBN Partner Elevated Third will demystify common misconceptions surrounding Account-Based Marketing, shedding light on what it truly entails and how it can be effectively implemented to drive substantial business growth. From the belief that ABM is just a new word ..read more

The addition of two specialist B2B marketing agencies solidifies BBN’s presence in Asia Pacific. We’re delighted to announce that we have added two new Asia-Pacific (APAC) agencies to our partnership. Joining BBN are Brew Interactive, a digital marketing agency headquartered in Singapore that focuses on content media and account-based marketing for high-growth companies, and Custom Media, a full-service B2B agency located in Japan that harnesses local and international expertise to bridge the gap between Japan and the world. “Brew Interactive and Custom Media are fantastic additions to our pa ..read more

Welcome to the second instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the B2B landscape. In this series, we’ll explore and expand on various facets of B2B marketing. We started with the crucial shift from transactional to transformational B2B customer relationships. In this article, we provide a comprehensive overview of the technologies essential for modern marketing, their practical applications, and their strategic advantages, aiming to guide marketers in navigating the complex digital landscape effectively. Beyond the CRM: Expanding ..read more

Marketing specialist Robert Heldt from BBN partner Custom Media based in Japan, unveils his perspective on the pivotal trends set to transform the B2B sector throughout APAC in 2024, highlighting an emphasis on customer experience (CX), innovative video formats, and engaging storytelling techniques. In the aftermath of 2023, a year characterised by significant geopolitical unrest and notable technological breakthroughs, B2B marketers are stepping into 2024 facing a unique mix of emerging challenges and unfolding opportunities. The key to success in this evolving landscape lies in the ability ..read more

Welcome to the first instalment focusing on smart investment strategies for fearless marketers aiming to win market share in the B2B landscape. In this series, we’ll explore various facets of B2B marketing, starting with the crucial shift from transactional to transformational B2B customer relationships. For businesses in the B2B sector, this transition is not merely about selling products or services; it’s about nurturing partnerships that foster real value and mutual growth. In this opening piece, we delve into how B2B companies can strengthen their connections with customers, setting the fo ..read more

At the beginning of 2023, many CMOs were lamenting that the anticipated recovery from the COVID-19 pandemic didn’t look like it would happen this year. In May, the annual Gartner CMO Spend and Strategy Survey reported that 71% of CMOs felt they wouldn’t have enough budget to execute their strategy fully. In addition, 75% faced pressure to cut technology spending, and 86% planned significant changes, enabling them to do more with less. Inflation and recession risks were top-of-mind, creating what Gartner called a “cost-of-living crisis” for marketing, especially in technology, media and talen ..read more

A survey confirms that CMOs and marketers are now recognised for their increasingly important role in the company. This pushes forward a clear need for specialists in content and distribution. The international trade magazine Marketing Week released a survey in early 2022 confirming that the marketing department is increasingly recognised for its strategic role. In the 2022 Marketing Week Career and Salary Survey, six out of ten respondents say that the marketing department has gained a greater strategic role, has greater influence and/or is valued to a greater extent. According to the survey ..read more