5 Prerequisites for Delivering Stand-Out, Value-Driven Brand Experiences in 2024
B2B International Market Research Blog
by B2B International
2M ago
As markets become more competitive and buyers demand even more from brands, we know your 2024 plans will need to work harder than ever to deliver experiences that differentiate your brand from the competition and keep pace with shifting buyer expectations. We’ve identified 5 prerequisites for delivering stand-out, value-driven brand experiences, thanks to our work with hundreds of leading B2B brands to deliver strategic insights programs that drive business growth. If you notice any critical gaps in your understanding, reach out to one of our team to discuss your 2024 research requirements ..read more
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The Right Way to Measure Mid-to-End Funnel Performance in B2B
B2B International Market Research Blog
by B2B International
2M ago
Mid-to-end-funnel measurement is all about evaluating how well your brand does at bringing your target audience closer to the actual buying decision; in other words, converting them from simply being aware of your brand, to considering and ultimately choosing your brand. The middle of the funnel is one often neglected by marketers, as it typically sits between brand building and sales-led activities. However, without a healthy middle funnel, your prospective buyers may not feel connected enough to your brand; they may lose interest and move their attentions to competitors. There are three key ..read more
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The Right Way to Measure Top-of-Funnel Performance in B2B
B2B International Market Research Blog
by B2B International
2M ago
Top-of-funnel measurement is all about evaluating the marketing activities designed to build the brand; to increase visibility. The top of the funnel is the first stage in the buyer journey so it’s critical that your brand has a strong foundation, otherwise the flow of your target audience through the funnel will be insufficient to increase sales and market share. For many organizations, their brand awareness figure is the most important metric used to measure brand health. At B2B International, we also put a lot of stock into brand awareness; however, we find that certain awareness metrics a ..read more
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World’s Greatest Business Thinkers Podcast Series: Catch up on Episodes 1-6
B2B International Market Research Blog
by B2B International
3M ago
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-ec ..read more
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World’s Greatest Business Thinkers Podcast Series #6: Herminia Ibarra
B2B International Market Research Blog
by B2B International
3M ago
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-ec ..read more
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World’s Greatest Business Thinkers Podcast Series #5: Rita McGrath
B2B International Market Research Blog
by B2B International
4M ago
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-ec ..read more
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World’s Greatest Business Thinkers Podcast Series #4: Kirstin Ferguson
B2B International Market Research Blog
by B2B International
5M ago
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-ec ..read more
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World’s Greatest Business Thinkers Podcast Series #3: Amy Edmondson
B2B International Market Research Blog
by B2B International
5M ago
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-ec ..read more
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5 Areas Where AI Will Improve Customer Experience
B2B International Market Research Blog
by Nick Hague
6M ago
The AI revolution is fast approaching. While still in their early days, innovations such as generative AI are already showing promise for marketing and market research. But how will AI improve the delivery of great customer experience, particularly from the point of view of the customer? Here are 5 areas we feel AI has the potential to improve customer experience: 1. Personalized communications and recommendation engines AI systems analyze huge amounts of data, allowing brands to deeply understand their customers’ individual preferences, behavior, and purchase history. Marketers can then pu ..read more
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World’s Greatest Business Thinkers Podcast Series #2: Wendy Smith & Marianne Lewis
B2B International Market Research Blog
by B2B International
6M ago
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-ec ..read more
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