I've been helping senior B2B go-to-market executives for almost 15 years. In that time, there have been countless business cycles, technological evolutions, and strategic shifts. Yet, amidst this constant change, one principle has remained steadfastly relevant: "If you can measure it, you can improve it." This mantra has guided G2M's approach to configuring HubSpot and onboarding and training marketers, sales and service people on how to use HubSpot to grow their business. We focus on two key things:  How you get data in. How you get data out. Here are the top 3 universal elements w ..read more

The emergence of the social-centric internet has significant and wide-reaching implications for B2B companies looking to build their presence in the marketplace and develop trusted and authentic connections to prospects. B2B Marketers will need to refine their content strategy (Again? I know, I know...) and ask their senior leaders for their assistance. "The goal is not to be seen, but to be remembered." For well over a decade, the search-centric Internet dominated, guiding our inbound marketing and sales strategies. However, a profound transformation is unfolding: the rise of a social-cent ..read more

In today's competitive landscape, successful companies differentiate themselves by prioritising exceptional customer experiences across every touchpoint with their organisation. These days, customers expect suppliers to be easy to research, engage with, buy from, and get service from when they become a customer ..read more

In today's business world, selling has become more challenging than ever. Buyers are harder to reach, sales performance is down, and buyers' budgets are stagnant. Sales leaders are struggling to meet their goals. The root of the problem? A lack of productivity. In the past, the solution was to throw more sales reps at the issue and push for more and more activity. However, the best-performing sales teams have shifted their focus towards creating better customer connections through relevance, intelligence, and personalised experiences for prospects. The Crisis of Disconnection: The old ..read more

In the ever-evolving world of sales, Sales Managers play a pivotal role in steering their sales teams towards success. This article focuses on the specific pain points of Sales Managers and how deploying the next generation of smart sales software offers essential features to help them gain control, create visibility, and build a repeatable sales process that leads to increased revenue. At g2m, we are unapologetic advocates for HubSpot's Sales Hub software as we believe it's the best sales toolset for sales managers (and their teams) in the world however, this list should provide a handy gene ..read more

Many businesses and households are cautious amid a challenging, uncertain economic landscape marked by rising costs driven by inflationary pressure and interest rate rises. As companies wrestle with these challenges, many are rethinking their go-to-market investments and tools and opting for a clearer, simpler, more effective - and ultimately cheaper approach. The proliferation of Apps and software throughout every nook and cranny of the business has led to increasing chaos, inefficiency, and escalating expenses. Understandably, firms are taking a long, hard look at their investments. For hea ..read more

Many businesses and households are cautious amid a challenging, uncertain economic landscape marked by rising costs driven by inflationary pressure and interest rate rises. As companies wrestle with these challenges, many are rethinking their go-to-market investments and tools and opting for a clearer, simpler, more effective - and ultimately cheaper approach. The proliferation of Apps and software throughout every nook and cranny of the business has led to increasing chaos, inefficiency, and escalating expenses. Understandably, firms are taking a long, hard look at their investments. For head ..read more

When it comes to winning business, thought leadership and demonstrating high-quality thinking reign supreme - and now it's official! FT Longitude's (A content strategy firm owned by the Financial Times) Gareth Lofthouse authored a survey of over 2,600 senior executives, and at the top of their priority list was the "quality of a firm's ideas and their thought leadership." This places high-value content at the forefront of sales enablement, outshining conventional tactics like pricing and product strength. The true game-changer, your competitive edge, lies in the ideas, insights and understand ..read more

The impact of AI technology on B2B sales and marketing is a lot less dramatic and dsystopian than in many areas,  where it may pose some genuinely scary threats to life as we know it. However, it is already bringing opportunities and challenges for many B2B marketers and salespeople. One early challenge for B2B go-to-market teams is the proliferation of copycat content generated by AI algorithms. If you think your target audience are experiencing digital fatigue now -  you ain't seen nothing yet!  Soon your heartfelt blog, proven sales playbook, LinkedIn post, carefully crafted ..read more

In the world of businesses who sell to other businesses, the buyer's decision-making process has grown increasingly complex, leading to longer sales cycles and lower conversion rates. But some organisations have solved this challenge. In this blog post, we will explore actionable tips for navigating this complex B2B decision-making process. In short, success means providing the right message and content, at the right time, to the right people in the buying centre. Master this and you will become dramatically more successful ..read more