Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation? B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering. Supplementing long-standing sales techniques with this commercial strategy educates customers on how your firm can benefit them, helping you st ..read more

Though the global B2B e-commerce market is projected to reach a value of nearly $26.6 trillion by 2030, there are still a lot of misconceptions about it. In fact, you might be surprised to find out how many common statements about the B2B market are actually false. So, which statement about the B2B market is true? One of the most widespread myths is the fact that business-to-business companies do not need to have an active social media presence and that their marketing strategy is about reaching companies not people. Furthermore, not many individuals know that the customers of the B2B market a ..read more

Marketing for a business can be, well, tricky business. Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only to get little to no results. But it doesn’t have to be that way, because there is a better solution – inbound content marketing. The role of content marketing in B2B inbound strategies is to let the customers come to you, rather than spending time, money, and effort chasing the customer around. Inbound marketing is much more effective than outbound strategies because it focuses on attracting high-quality leads that are much closer to ..read more

The world of B2B ecommerce has gained tremendous traction this past year, and with good reason. Many businesses have found it to be a great way for them to liberate their sales reps from having to manage all customer interactions and make it easier for clients to purchase smaller items anytime they need at any time. But how much do we really know about the landscape of business-to-business ecommerce? If you’re evaluating your own digital commerce strategy right now, understanding the nuances of this field will help you decide whether utilizing an online store would be fruitful or not. Fact is ..read more

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. The good news is that anyone can turn the platform into a lead-generating machine. Just make sure to optimize your LinkedIn profile, join relevant groups, and use the advanced search option. You can also take advantage of LinkedIn Ads and the Sales ..read more

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing? With the help of social media, B2B companies can build brand awareness, generate leads, showcase their expertise, and create long-term relationships. Furthermore, social media is cheaper than any other form of advertising available today. Below you will find even more reasons why B2B companies should start focusing on social ..read more

With the constantly-changing marketing landscape, companies need knowledgeable professionals who can provide effective solutions to drive revenue growth. When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. After you have defined your goal and budget, set a deadline, and come up with a list of potential candidates, schedule a consultation call or meeting with each one of them. Choose a professional with experience in digital marketing who has worked with similar businesses and is ready to develop a unique market ..read more

B2B is tough. Competition is at an all-time high, and potential customers are becoming more wary of spending huge sums of cash. Any business operating in a B2B market needs to give themselves every advantage possible. If a business isn’t investing in digital marketing, then it may as well not exist for the vast majority of potential customers. Let’s discuss why digital marketing is important for B2B. Digital marketing is the easiest and most affordable way to reach potential buyers. A well-crafted digital marketing campaign is superb for educating and engaging with customers, and ultimately bo ..read more

Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. Marketers simply found that…it works! Content marketing can help create brand awareness and establish your business as an authority on the market. Furthermore, it costs less than traditional ads, has a high ROI, and will withstand future SEO changes. Content marketing is one of the most cost-effective ways to promote your business and its products or services online. It can be the difference between success and failure in a d ..read more

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation? B2B demand generation is a ..read more