Lenati | Marketing and Sales Strategy Consultancy Blog
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A marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. We are based in the Pacific Northwest serving clients across North America and Europe. We build innovative strategies & elevate customer experience.
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
Customer expectations evolve over time. Today, they demand a greater level of personalization than ever before. Customers share information with the brands they trust and, in return, expect experiences to […]
The post How to Win at CX with a Customer Data Strategy appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
In our whitepaper, Loyalty in Healthcare: Creating Connected Membership, we discussed how in a time of increasing consumerism and industry disruption, both payers and providers need to create stronger relationships […]
The post How Provider Centricity Can Lead to Better Health Outcomes appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE Customers today demand a greater level of personalization. They share information with the brands they trust and expect experiences to be […]
The post Born Digital: A Winning Customer Data Strategy appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
We’ve all bought something and realized it wasn’t what we needed. We often return products, exchanging them for the right size or a different color. Even a car purchase can […]
The post From Fear to Fixed: How to Overcome a Bad SaaS Investment appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
It’s not rocket science, and they’ll reward you for it. Just when brands thought they’d survived the pandemic and global supply chain shortages, two and half years later, customers and […]
The post Take Extra Care of Loyalty Members During Uncertain Economic Times appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
SALESFORCE AND CONCENTRIX CATALYST JOIN FORCES IN THIS ORIGINAL VIDEO SERIES ON LEADING WITH LOYALTY The automotive industry faces a period of significant change. The rise of electric vehicles, digital […]
The post Loyalty Leaders: Salesforce for Automotive appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
Gitai Ben-Ammi, Principal Digital Strategist at Concentrix, was recently named an Adobe Analytics Champion. We talked to Gitai to illustrate why he was chosen for this honor, and how his […]
The post Catalyst Interview: Adobe Analytics Champion Gitai Ben-Ammi appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
The metaverse is the next evolution of the internet: in essence, the internet in real-time 3D, where you can interact, do business, and socialize via an avatar. While it’s still […]
The post Reimagining CX For the Metaverse Economy appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
As you’re probably well aware, we’re in the midst of a tight labor market, where talented employees have their pick of where to land. In addition, the economy currently faces […]
The post The Top 3 Digital Selling Tools Organizations are Prioritizing Right Now appeared first on Concentrix Catalyst ..read more
Lenati | Marketing and Sales Strategy Consultancy Blog
1y ago
It’s no secret that data personalization has become a key factor of brand success—for marketing, sales, and customer service. Most brands recognize the importance of having a connected data ecosystem […]
The post Data Personalization: The No Nonsense Roadmap Beyond the Technology appeared first on Concentrix Catalyst ..read more