So you've decided that it makes sense to start blogging as a way to boost your company's online presence. Now what? There are two routes one can take when it comes to finding bloggers in your industry. One, seek out blogs written and managed by the major social influencers and thought leaders in your industry. Two, find a freelancer, blog ghostwriter who can create content despite not being directly involved in your industry. In this article, we'll look at each option and how to make each type of approach valuable for your company ..read more

In the world of B2B marketing, content is the indisputable king. We’re reminded of it every time we Google something and are flooded with relevant content related to our search query. So how, exactly, do most B2B companies tackle their content marketing?  Some rely on an in-house team to handle their content marketing tasks. Others choose to outsource. In fact, about 60% of B2B brands get some form of help with their marketing from external sources ..read more

 What is outsourced marketing? Outsourced marketing lightens the load for company owners and busy managers who are already wearing too many hats within their organizations. Best practices across different marketing channels (social media, display ads, emails, etc.) are changing daily. Many companies are outsourcing the task rather than divert time/money trying to learn the necessary tools and strategies. Is your company missing out on a good thing? Check out 8 Signs You're Ready to Outsource Your Marketing to find out ..read more

Hubspot is one of the only tools on the market that allows businesses of all sizes to utilize the same system of record and advance their marketing, sales, and operations. Having quite literally written the book on inbound marketing, Hubspot's methodology is based on creating memorable and unique content to help solve your prospect's problems. Nurturing those prospects and customers with unique content and experiences, eventually turning those prospects into customers and those customers into promoters ..read more

The owners of today’s successful small to mid-sized businesses are doing all they can to serve their customers, stay on top of industry trends and run profitable companies. It can seem impossible to do it all, and marketing efforts often fall to the bottom of the priority list. But this is a consequential mistake. Every day, great companies take a backseat to second-rate competitors—just because the other guys have a better strategic marketing plan. So what do you need to look out for? And how do you dodge these marketing mega don'ts ..read more

Whether you’re a builder or an architect or you own your own construction company, it’s no secret that marketing is essential to the continued success of your business. But creating a marketing plan can be a daunting task! That’s why it’s important to break this process down into manageable pieces – and allow yourself to focus your time and energy on high-value lead generation activities ..read more

Outsourcing some - or all - of your marketing initiatives to an agency is an enormous business decision. And while some agencies claim to have a focus in the manufacturing vertical, it’s rarer to find one that talks the talk and walks the walk. Finding the right agency partner for your manufacturing business isn’t just critical to ROI. But it can make the difference between seeing tangible results this month versus next year. At PMG, we’ve been designing and implementing digital marketing strategies for the manufacturing vertical for more than 15 years. Recently, we were able to grow one of o ..read more

Not quite sure how to “sell” your services? Are you trying to create a strategic marketing plan to differentiate your services from those of your competitors? For most companies – notably smaller, entrepreneurial businesses – this may seem to be a task easier said than done. But fear not! You’ve come to the right place. As an outsourced marketing firm specializing in B2B business, we regularly work with many types of professional services firms (not to mention we are a professional services company ourselves ..read more

So many small and mid-sized companies today are experiencing the value of a reliable stream of leads and new business generated using pay-per-click (PPC) advertising on Google, Bing, Linked In, and Facebook. Sadly, others aren’t ..read more

Your website is essentially the face of your business – the first impression your customers will carry with them. And it’s no mystery. A first impression is all it takes to either generate genuine interest or get left in the dust. 94% of consumers cite design as a reason they do not trust a company’s website. Your website needs to provide solutions and information that your target audience values. It needs to be well structured, concise, and action-oriented. And most importantly, it needs to be an accurate reflection of you and your brand ..read more