B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. New ML and AI-powered tools, such as predictive lead scoring models and automated content personalization platforms, are launching constantly, and data has never been richer. Yet, most marketing teams need to prepare to take full advantage of this. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. Many B2B companies are leaving revenue on the table because they are unable to capitalize on the full p ..read more

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms. One negative comment might be inconsequential, but small mistakes can lead to big problems. Your team must pay special attention to the information it shares and how it interacts with customers and prospects online. This is where a social media governance plan comes in and helps underline your social s ..read more

Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advocacy. What is advocacy gamification? Gamification for employee advocacy is when you create contests, a ..read more

Vanessa Lowe takes us behind the scenes of how NXP Semiconductors mastered LinkedIn Live, uncovering the trials, triumphs, and techniques that led to their impressive results. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary “If I could summarize our whole experience with LinkedIn Live, it would be we’re constantly experimenting, constantly learning, and then adapting. And we’re seeing powerful results.” NXP Semiconductors has recently been experimenting and refining its LinkedIn Live strategy, with incredible results. In ..read more

Social media channels provide organizations with a communication channel they can participate in directly. Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024.  But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. It should also include you taking the insights you get about your audience, lear ..read more

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms. What’s the difference between thought leadership on social media vs. a cold email with similar cont ..read more

Why should you gamify your employee advocacy program? Because many people are socially competitive creatures. Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished. That’s why gamification is a great way to boost participation in your employee advocacy program. We all know employee advocacy adoption is half the battle when running a pro ..read more

Why should social media management for law firms be on your immediate to-do list? We live in an age where promoting our services online is essential. We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Research shows that 81% of lawyers are already leveraging social media to set themselves apart ..read more

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent. As a marketing leader, when you k ..read more

Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. There’s a huge opportunity there, there’s no reason not to take advantage of it.” On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross, and Content Marketing Manager, Faith Preminger. With double the guests, you bet you’ll walk away with double the expertise. They delved into how their content and social ..read more