Leverage these powerful channels to engage customers in 2018 Suha Saya January 9th, 2018 Dan Steiner Mark Cuban is fond of saying, “Sales cure all.” In other words, no matter what challenge your business is facing, generating sales can help you get out of a slump. This year is an exciting year for entrepreneurs. The U.S. economy is heating up and tax reform means even more money will be injected into the economy in the coming years – ensuring continued growth. So, how can you make sure that your company gets its share in a booming economy?   Reengage previous ..read more

5 growth hacking tips for small and minority-owned businesses to escalate success Suha Saya December 12th, 2017 Marcela De Vivo Growth hacking for small and minority owned businesses is more important than ever. The modern marketplace is full of twists and turns at nearly every corner, from economic uncertainty to online visibility.r For many small and minority-owned businesses, knowing what to do and when to do it can be challenging. However, it is vital for small businesses to grow and succeed. After all, 99.7 percent of all businesses in the U.S. are small ..read more

7 creative ways to keep your brand top-of-mind (and why it’s important) Suha Saya October 24th, 2017 Anna Johansson You might have a business that offers fantastic products and services: You get great reviews, you rarely hear complaints, and your customer service team handles the complaints you do get with speed and efficiency. Unfortunately, all that effort could go to waste if your target audience of consumers isn’t familiar with your brand. If you want to make sure your satisfied customers keep coming back for more and attract new customers via referrals and ..read more

Why soft skills matter for customer success Suha Saya October 19th, 2017 Thomas Ton Wondering what soft skills are and why they’re important to have under your belt? Think of soft skills as an individual’s special attribute. You can have one or many superpowers that set you apart from the rest. These special characteristics are needed to succeed in the workplace. Regardless of what role you play, having soft skills will be beneficial to you in both your work and personal life. Like everyone else, when it comes to making goals for learning new skills to improve ..read more

Nurturing the customer experience process by getting to know your customers Suha Saya October 17th, 2017 Josh Brown You already know that optimizing customer experience is, by today’s standards, essential in order to maintain a steady flow of return customers. Now more than ever, customers demand a personalized, consistent experience each and every time they engage with a brand. On your end, this means — above all else — that you absolutely need to know who your customers are, both as consumers and as individual people. In doing so, you’ll be able to meet and ..read more

The benefits of mobile expansion for your small business growth Suha Saya October 13th, 2017 Nick Rojas One of the most difficult areas for small businesses to address properly is marketing. Marketing is more important than ever in the digital age. Over 80 percent of American customers conduct research online. If you want to reach those people and make them paying customers, then your company needs a digital marketing strategy. To create an effective one, you’ll need to spend some resources on mobile expansion. That’s because mobile searches are more common than ..read more