Toptal
1,683 FOLLOWERS
The Toptal Blog is the top hub for software engineers, designers, project managers, and entrepreneurs, featuring in-depth coverage of platforms and technologies, comprehensive tutorials by professional Toptal talent, and resources to help ambitious freelancers stay on the cutting edge.
Toptal
23h ago
Generative AI is revolutionizing how software developers write code. In this article, three Toptal developers share how they’re using Gen AI in their daily work and offer actionable advice for others who want to utilize this nascent technology ..read more
Toptal
1w ago
Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits ..read more
Toptal
1w ago
The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how ..read more
Toptal
1w ago
Some AI initiatives cut costs and drive innovation—others waste company resources without much ROI. Toptal’s Artificial Intelligence Practice Lead describes an effective framework for evaluating whether an AI project can deliver tangible, hard-hitting value ..read more
Toptal
1w ago
Today’s business customers expect sophisticated and personalized buying journeys. Jeff Gangemi, Toptal’s Growth Marketing Practice Lead, explains how firms must leverage robust martech and data-savvy talent to meet the moment ..read more
Toptal
1w ago
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences ..read more
Toptal
1w ago
Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold ..read more
Toptal
1w ago
Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram ..read more
Toptal
1w ago
Launching a new venture? Quickly and inexpensively validate your idea and focus on product-market fit before investing precious capital into your business ..read more
Toptal
1w ago
Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads ..read more