This is the first in an ongoing series that focuses on features provided by Blubrry Podcasting. Whether you’re just starting out in podcasting or a longtime producer, it can be common to feel like you’re just speaking into the void. Is anyone out there? Are they really listening? The answers to these questions may seem difficult to find, but they’re not as complicated as you might think. Is There Anybody Listening? In the early days of podcasting, show producers had very few ways to determine if their shows were being consumed. Occasional audience communication like e-mail or social media conn ..read more

Students save money with Blubrry’s new verified discount. Blubrry Podcasting, a trailblazer in the podcasting industry, is significantly lowering the barrier to entry in podcasting by announcing a generous 50% discount on its podcasting services for higher education students. Recognizing the importance of empowering the next generation of learners, Blubrry Podcasting is taking the initiative to support new creators who otherwise wouldn’t be able to host a professional podcast due to cost. Podcasting has become a powerful medium for storytelling, sharing knowledge and building communities. It ..read more

Sony Music’s Global Podcast Division announced the acquisition of podcast production company Neon Hum, streamlining the company’s U.S. creative division and broadening its work for hire services under Neon Hum Founder/CEO Jonathan Hirsch. In his new role as Vice President, Global Podcasts and Head of U.S. Creative, Hirsch will spearhead the U.S. creative business and report directly to Steve Ackerman, Executive Vice President and Head of Global Podcasts at Sony Music. With the acquisition, Sony Music will leverage Neon Hum’s production expertise to continue to develop award-winning premium po ..read more

Six years ago today, the pink, purple, and blue smiley face you know and love came to be. Today, we want to celebrate all that we’ve accomplished together. Highlights Over 1.3 million podcasters in 193 countries have created with Headliner. In total, podcasters have exported over 72.9 million minutes of content — that’s just over 138 years’ worth of podcasts ! Here are some other highlights: Podcasters created 17.1 million audiograms in total Headliner has transcribed over 25 million minutes We launched three new products Podcasters set up 166k automations in Make by Headliner With Automattic ..read more

Audioadpro, the specialist digital audio advertising platform, is delighted to announce the appointment of Jo Bucci as Chair. With a distinguished career of strategic and commercial leadership in the audio and publishing sectors particularly, Jo Bucci brings a wealth of knowledge and experience to the company. Currently CEO at The Jewish Chronicle, Jo has also held senior executive roles at News UK, Wireless Group, Peoples Post Code Lottery, Leicester City Football Club, GCap Media, and Century Radio Group. “We are delighted to have Jo as our Chair at audiopro” said Roger Cutsforth, Co-Founde ..read more

WME has hired Millie Webber as a digital agent, with a focus on creators and podcasting. Webber has built a career specializing in representing digital talent and commercializing the podcasting industry. She has managed and closed deals for talent including Gemma Styles, Tom Felton, and James Buckley In Sickness and In Health, as well as launching the F1 podcast Pitstop. Webber will join WME from independent content production company Spirit Studios where she served as Head of Digital, She previously worked at talent agency Gleam Futures for six weeks where she was Talent Director and Podcast ..read more

Frequency, the leader in workflow automation and ad management for audio, announces Charlie Smith has joined its team as Technical Account Manager. Charlie reports to Frequency CEO Pete Jimison and will provide technical support to clients, leading the charge on platform onboarding and training, customer support, and new feature releases. With over a decade of experience, Charlie has a track record of helping clients implement media workflow and ad monetization tools. Having held roles at Gannet, Triad Retail Media, Placements.io, and Operative, Charlie is ideally positioned to guide clients ..read more

AMA, the global leader in dynamic creative and personalization for digital audio advertising, today shared revealing insights from its recent survey, which polled over 1,000 U.S. consumer about their podcast listening habits and advertising preferences. Conducted in January 2024, the survey uncovers the pivotal role of social media in podcast discovery. Additionally, it sheds light on listeners’ preference for ad formats and timing, underscoring the growing demand for personalized ad experiences within podcasts. “The data is unequivocal: Listeners want advertising that speaks directly to them ..read more

New analysis from Gumball, ART19, and Signal Hill reveals host-read ads can share their effectiveness when they are targeted to other podcasts in an adjacent category or genre, outperforming a standard ‘Announcer Read’ on upper-funnel metrics (download study here) These ads are defined as ‘Talent Reads’ – ads voiced by talent from an existing podcast who are not featured in the specific podcast where the ad is being inserted. The study indicates that ‘Talent Reads,’ with a 4-point absolute lift in purchase intent compared to the 1-point lift for “Announcer Reads’ are the most effective way to ..read more

Auddia Inc, (“Auddia” or the “Company”), developer of a proprietary AI platform for audio and innovative technologies for podcasts that is reinventing how consumers engage with audio, announced that it has closed on $3.5M of new financing by selling 1.3M common shares from its previously announced equity line. “We have a number of product enhancements to faidr that are in our pipeline in addition to the innovative Seamless Play and Forward+ capabilities we announced as part of our Enhanced Podcasts suite last week,” said Theo Romeo, Chief Product Marketing Officer for Auddia. “This financing ..read more