Our VP of SEO, Travis Tallent is back with his latest edition of SEOpinions, giving you all the latest Search insights to cut through the noise.  Take me to the full version Here’s what you can expect in the full edition: Get ahead of Google’s next update: Combine CRO & SEO to win BIG It’s likely no surprise to you, as a customer, that user experience matters—in-store and on-site. As a marketer, you may be surprised to know that SEO and CRO often work in silos, operating as if the other isn’t a priority or shouldn’t be considered.  With the latest algorithm core update from G ..read more

AI tech tools that make online marketing more accurate Recent announcements on new AI-powered services have sparked huge amounts of debate in the advertising community, with discussions spanning the accuracy & reliability of new models, the ethical & environmental impact of AI and what these new tools could mean for businesses. There’s no denying that life for advertisers across the globe is set to become more tricky thanks to the arrival of AI-powered tools. However, as AI promises to open up a whole new way of working, many marketers are questioning how to respond. Dan Gilbert, found ..read more

De-influencing represents a sleeping giant our industry needed to wake “A rebellion”. “The birth of the anti-ad”.”The death knell for influencers”. Just a few contentious terms you’ll find if you Google “what is de-influencing?”. After more digging online or a quick scroll on TikTok (#deinfluencing has more than 200 million views), you might surmise it as “a viral trend taking over social media, one influencer-fuelled negative product review at a time”. But if you do, and you’re a brand marketer, you might be overlooking one of the most symbolic marketing macro shifts in recent history. It com ..read more

We are delighted to share the news that The Estée Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record. Brainlabs will be working closely with ELC UK&I to create digital-first and data-led campaigns across its iconic brand portfolio – including Clinique, MAC and Jo Malone London. The remit will cover all strategy and planning and media activation across search, social, programmatic, display, TV, Print, Radio and outdoor.  Our world-class team will apply Brainlabs’ industry leading tech, data tools and expertise, to drive growth ..read more

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Inflation is at an all time high, energy prices are dangerously surging and a global recession is looming. There is a huge responsibility on marketers to help businesses to stimulate growth and help consumers to make the right choices given their new financial circumstances. So we’ve identified 5 principles to help brands not only navigate this period, but thrive. 1) Capture demand that exists now It is essential to maximise existing demand before pushing more people into the sales funnel. Bain & Company reported that ‘a downturn is when customer loyalty is either gained or lost’ and marke ..read more

With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 1. As tech giants fight for power, the offerings become the same In a sea of sameness, tech giants seem to be reinventing the wheel to convince their existing audience to use them for everything. Companies like Google, Amazon, TikTok, and Meta are working hard to get marginal gains where they c ..read more

We’re thrilled to announce the appointment of Divya Gururaj, as our first-ever Global Chief Client Officer. As we continue to grow our footprint around the world, Divya will join as part of the global senior leadership team to lead strategy, new business development and client service across our growing global client base. She will work out of the US office. Divya joins the agency having spent over 15 years at GroupM agencies. Prior to that she held a variety of roles at MediaCom, where she worked in various locations both in APAC and the US, which included Global Client Lead for The Coca-Cola ..read more

Many people (myself included) got into SEO through the technology and marketing tactics side of things. As our careers progress, we start to find ourselves dealing with leadership in our own company and / or at our clients. As we get even more experienced, we start to seek out that level of influence and engagement. So how do you build up that sway with the C-suite? I’ve broken down my thoughts into 7 sections: Forecasting, scenarios and business cases Connecting our work to the metrics the business cares about Building your own skill set – especially presenting Thinking bigger Using the lang ..read more

The world is changing at a rapid pace and with it the consumer journey is increasingly becoming more complex, with a multitude of touch points in which to connect with your audience. With these touch points come vast amounts of data, and to navigate this data, the role of automation comes to the fore.   Automation has the ability to learn and evolve as it consumes more data, and arguably can outperform manual solutions. One such solution, which is currently the poster child for automation, is Google’s Performance Max. It allows advertisers to access inventory across the Google ecosys ..read more