As a marketer, you know the importance of setting a goal for each piece of content you create. It could be industry or product education, or you could be pushing traffic to a landing page to raise sales. However, you need more than that goal to be successful. Establishing a strong audience for the piece is just as important. Writing for everyone is writing for no one! But what comes when there are multiple potential audiences for your products and services? No, the answer isn't to stress. The better approach is to create multiple personas, so you can improve the focus of your marketing messa ..read more

As a marketing professional, you know that the relevance of your content is just as important as its quality. No savvy marketer would send pricing information to a prospect who’s just beginning their journey, or create a high-level brochure for a buyer who’s two steps away from signing a deal. Insightful marketers know that relevant content must take centre stage to stand out and capture buyers’ attention. But this intricate matchmaking can sometimes feel overwhelming and might leave you wondering: How is it possible to gauge the relevance of content as a buyer moves through the various sa ..read more

Today, you don’t have to build a physical brick-and-mortar location to have a successful store. The emergence of Amazon, eBay, Shopify, and other online marketplaces are allowing consumers to order products right from their homes. The world of e-commerce is accomplishing 2 significant things: 1. Providing speed and convenience to today’s consumers. 2. Allowing entrepreneurs to take advantage of a global clientele. However, while e-commerce stores make it easier to reach the ideal customer, it still requires a cohesive and comprehensive strategy to be successful. In 2017, Statista report ..read more

Do you believe your content is effective? Have you figured out your winning recipe?  According to one of our most unique content marketing influencers, Dan McGaw, you cannot be a snowflake and win at content marketing. Dan McGaw is a Keynote Speaker, Storyteller and Author. From being an award-winning entrepreneur to serving the United States as an Ambassador of Entrepreneurship, Dan McGaw has positioned himself as an influential voice in content marketing. He has led teams at Kissmetrics and CodeSchool and is now the founder and CEO of Effin Amazing. With Effin Amazing, Dan McGaw in ..read more

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then ch ..read more

Are you exposed to all areas of your business? What have you learned from other functions of your business that can be applied to marketing? Or, more specifically content marketing? According to one of our most experienced content marketing influencers, Carla Johnson, gaining experience in all areas of your business is the key to a comprehensive content strategy. Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies ..read more

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? If you can, it was likely over a decade ago, and even then, computers were moving into prominence at most companies. As the years have gone on, businesses have come to rely on digital processes and procedures. Without even realizing it, companies have undergone a total digital transformation. Everything we do is connected to a virtual application. From communicating with co-workers to connecting with custom ..read more

How do you analyze data? What do you use to analyze your data? According to one of our most experienced content marketing influencers, Kelly Hungerford, shares her insights on why we should treat data like gold. Kelly Hungerford is the owner of CommunityWorks, a freelance venture to help companies better connect with their target audiences.  Silicon Valley native but Switzerland based, Kelly Hungerford has 20+ years of experience in digital strategy as well as brand and product development. She has worked with business types spanning from small start-ups to larger Fortune 500 companie ..read more

What is Content Marketing ROI? In the words of the great Bill Gates, “Content is king.” If you are a marketer, is it is likely that you agree with this statement and that you see the establishment of this concept each day. You have likely seen those popular and insightful articles from the Content Marketing Institute and the likes of Neil Patel and Seth Godin that reveal how vital content marketing is to a company’s bottom line. While you may know this, when it comes to convincing leadership of the power of content marketing, it is better to “show” rather than “tell.” At the end of the day ..read more

Have you ever not published a piece of content because you were worried about how it would be received? What about not even starting to write that piece of content at all? According to one of our most experienced content marketing influencers, Michael Brenner, starting to write content is the single most important piece of advice that content marketers should take.  Just start writing. Michael Brenner is a Speaker, Author, and the CEO of Marketing Insider Group, an agency founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth. He has ..read more