Searching for the Perfect Facebook Video Marketing Strategy?
VideoBrewery
by Kole Ross
4y ago
Video lives everywhere now, not just on your website, and not just where you can control how it’s watched. No single approach works for every distribution platform. Social networks in particular don’t just have varying format requirements, but their users will approach your video with different postures. People use different social media platforms for different reasons. Facebook Video Marketing Facebook in particular is an attractive option for digital video marketing, not just because of its reach but because of its many tools for targetin ..read more
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The Power of Feedback: 5 Tips to Help You Own Your Organization’s Marketing Success
VideoBrewery
by Kole Ross
4y ago
You’ve found a creator with a great portfolio to help make your digital marketing video. You’ve authored your creative brief, held a super productive kickoff meeting, and you’re awaiting your first deliverable. The ball is rolling, and the fate of your video is all in the creative’s hands, right? Wrong. The client is a crucial part of the video creation team. You don’t just pay for the video, you guide its development to ensure it meets your business needs. Your feedback is crucial, because you have information and insight that your creative lacks. So it’s important to give high quality feedba ..read more
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Finding a Video Production Partner
VideoBrewery
by Kole Ross
4y ago
It’s A Creative Endeavor The best athletes will tell you that peak performance begins in the mind, where they visualize what success looks like before they move a muscle. This isn’t just true for athletics. It’s true in business, and in art, and in digital video marketing… where business and art intersect. In fact, finding the right video production partner is an art in and of itself. But video production is a creative endeavor. Being able to picture your ideal video is only the beginning of the process. You need to find the right creative ..read more
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A Brief Case for the Creative Brief
VideoBrewery
by Kole Ross
4y ago
the Creative Brief When does the video production process actually begin? It’s not the kickoff meeting with whoever is producing the video. It’s not finally securing the budget for your video, even though that’s hard work. The process begins well before you even decide that a video will be right for your brand. But there’s a catch… Deciding to do the work does not mean the work will be done easily, or well. Bright marketers with great products can still end up with lousy videos because of missteps in the earliest phases of making a video. A bad video isn’t just a missed opportunity, it can act ..read more
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