Do things that create profit matter for business anymore?  Does a little money from the government outweigh the value of buseins  reputation or the big money from customers?  It seems that the writer of the Forbes article  "The Business Case For Diversity (DEI) May Be Backfiring" thinks it should not matter as much as the feelings of potential employees - not current staff.  If a company does not value generating profit, then how can it afford to keep or hire employees?  If it does not have innovative, trust-worthy, flexible, and qualified personnel; how can a bus ..read more

  If you have tried lots of marketing options presented in articles or given to you by "next generation" advisors, have you had success?  Maybe a little, but probably not a lot.  So did you waste your money on marketing?  Again, maybe a little if you learned what not to do but for sure if you are still listening to people who are giving you the wrong advice for the type of business you have.  What works for big businesses may not work for small businesses.  What works for selling retail products direct to consumers/customers - does not work for selling products a ..read more

COVID shutdowns caused a lot of small businesses to fold during and after, even though a few entrepreneurs seemed to flourish (especially those that provided delivery services) through it.  Bigger businesses upgraded their websites to increase online sales and went to Zoom meetings (and contine to do so for travel cost savings) to keep things going.   Although people are supposed to be back-at-work now, there is still a crisis in the world if business as inflation rises, regulations increase, and the economy has not yet recovered.  Large and small companies continue going ..read more

Do you ever wonder who really controls American business, media, or government?  For business: you might say it is American entrepreneurs starting new enterprises, or you may think of those running franchise opportunities in America and abroad, or you may say the rich citizens who already own big successful companies.  You may even look at Wall Street to see what is currently on-top or research billionaires to determine what they are into.  For media: you might think along the lines of social media (aka Big Tech), or entertainment media (aka Hollywood), or you might consider jou ..read more

In the past few years, we have learned that most social media providers are not about their users or about promoting free speech as was designated as their original purpose for existing.  No, they are a business with customers who are not necessarily the same as their users.  Most social media outlets are about profit through advertising dollars and promoting the beliefs/values of the outlet's owners.  Social media  platforms keep changing who they allow to voice opinions on their networks and what they will allow the remaining network audience to see.   A few of ..read more

The economy is tanking and inflation is rising!  The pandemic is not coming to an end yet and schools move to and fro with web-based classrooms - continuing to effect the workability and challenge flexibility of employees.  There are so many issues facing business this year, it is no wonder managers are trying to find what they should be doing to keep their business thriving.  Many are turning to their Human Resource departments to do research or they are doing their own research on the internet or by reading  multiple business-related publications. There are so many articl ..read more

 The holiday season is hectic and often stressful for employees and employers.  Wholesale supply chain issues make it hard to provide what is needed for manufacturing products or selling consumer goods. Piling on the stress for employees is schools choosing to restart on-line learning or reducing the hours on campus during the holiday season.  This forces parents to either take-off from the workplace that they recently returned to or work remotely to cover childcare and insure lessons get done.  It forces employers and their human resource departments to either do without s ..read more

Businesses are getting conflicting messages on what to do with their social media accounts.  Articles paid for by the social media companies say profits are up.  However, customers have left Facebook, Twitter,  YouTube and others citing: their censorship of posts, too many ads, or increasing restrictions.  Technology changes, cyber-security issues, and varying user needs are being reflected in multiple new platforms are being designed and re-designed.  New social media and other interaction alternatives seem to be coming out on a more frequent basis.   It se ..read more

The statistics for people returning to work, after the state and/or national shutdowns, can be confusing.  Some reports say possibly 40% of the former workforce DO NOT want to return to work because they are getting paid to stay home by the government in the form of both unemployment benefits and stimulus checks.  Others say that 2/3 of the workforce are afraid to return to work since new cases of virus are being reported and they fear getting sick.  While other reports show 25%-29% want to return to work but want more flexible work days/hours because they got used to tele ..read more

Many parts of America experience cold weather in winter.  However there are also locations in the United States that typically have a mild or warm winter.  In February 2021, most of America woke up to find below freezing weather and that citizens, utility companies, and government agencies were unprepared for the crisis that came next.  Instead of being warm from their heating units, they were cold as power went out when windmills froze and electrical lines went down. Environmental technology was failing!  Not only were people cold, in some places, they were unable to conn ..read more