The success of any event lies in effective event promotion. If people don’t know your event is happening, they’re not going to attend. But this sounds easier than it is. With so many channels available to you, how do you make sure your event promotion hits the mark? The Branding Brief Template The Branding Brief Template is a free template that will help you get the brief for your branding project right. W... Download now It’s not enough to just blast every channel with a simple announcement of the event date and time in the hope that people will put it in their calendar and loyally attend ..read more

Marketing event planning is key to the success of your next event. Without having a clear understanding of what you want to achieve and the strategy in place to make sure this happens, it’s a hefty use of time and resources for no reason. The Marketing Brief Template The Marketing Brief is a free template that will help you get the brief for your marketing project right. Whether ... Download now Marketing events are designed to increase your brand exposure so that ultimately, you win more clients. However, this doesn’t just ‘happen’, otherwise every company in the world would just attend a ..read more

Conducting a website workshop is key for any business, as your website is often a customer’s first point of contact with you. It’s important to remember that your website is much more than just its design and layout. Fundamentally, it’s about the user experience—how visitors perceive, interact, and respond to your website, ultimately driving them to engage. The Website Workshop Bundle Running a website workshop is key to make sure everyone working on your website is aligned and working towards the sa... Download now However, achieving a seamless and impactful website requires strategic pla ..read more

Choosing the best marketing budget software can be difficult as there’s so many options available. This makes finding the right tool that combines functionality with user-friendliness key, as you want to feel confident that you’re able to use it and draw the right insights when reporting to your senior team. The whole point of marketing budget software is to help you identify which areas you are spending money in so that you can make informed decisions and optimise your marketing strategies in the future. In this blog, we’re comparing the best marketing budget software available, delving into ..read more

Building a marketing forecast allows you to make informed and educated decisions about the effectiveness of future strategies within a specific target market. By conducting marketing research and collating data from previous campaigns, you can gather enough insight to forecast how future initiatives will work. The Marketing Report Template When it comes to analysing the effectiveness of your marketing campaigns, you need a marketing report you can rely on... Download now Whilst no marketer on earth can be 100% sure of the effectiveness of any campaign, they can feel confident in their deci ..read more

In the world of marketing where trends change all of the time and competition is more fierce than ever, marketing budget management is key. But it is not just about how much you spend; it’s about where you spend it and why. It’s very easy to plug money into different areas just because everyone else is doing it without really understanding if it’s beneficial for your business. The Marketing Report Template When it comes to analysing the effectiveness of your marketing campaigns, you need a marketing report you can rely on... Download now At Canny, we monitor our marketing activity through ..read more

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Consumers are often bombarded with options when it comes to buying just about anything, so the challenge for brands is not just to be seen, but to be memorable, and to resonate on a level that goes beyond the physicality of their products or services. Brand Strategy Made Simple Developing a brand strategy is no easy task. It's something we've see ..read more

Last time you made a purchase, a brand archetype would have had an influence on your decision. View this archetype as a silent storyteller who is subtly guiding your decision-making process, encouraging you to choose one brand over another. For example: Are you bold and daring? Enter The Outlaw brand archetype. Are you all about having fun and living in the moment? Enter The Jester brand archetype. As consumers, we often find ourselves drawn to certain brands, but why? Is it the snazzy slogan or advertising copy? The attraction we feel to a certain brand is not by chance, but by design. Behind ..read more

Running a branding workshop is key for any business, and if you haven’t already run one before, then you definitely should. Remember: Your brand is a lot more than just your logo. Essentially it’s how customers think, feel, and act whenever they come into contact with your brand,and it should drive them to take action. However, achieving this is a different story. It relies on you having: Strong brand positioning Defined audience persona Compelling brand messaging And these are just some of the things we’re going to cover below in branding exercises to ensure you’ve considered each part of y ..read more

As a brand grows and develops, establishing a brand architecture becomes increasingly important. With the introduction of more brands, products, and services, companies need to work out how these all fit together within the top-level brand or it can become very confusing. The need for a clear brand architecture is important for both employees and customers, as everyone needs to understand the relationship between the different brands and how they relate to one another. The Branding Brief Template The Branding Brief Template is a free template that will help you get the brief for your brandin ..read more