Finding great branding resources online is easy. It’s almost too easy. There’s a problem with the amount of content and resources created these days. There’s too much choice. But not only that: There’s too much rubbish. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. From templates and tools, to ebooks, guides, and workshops, we’ve covered it all. We’ve also mixed in some of our own resources for good measure. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the righ ..read more

Welcome to The Branding Agency Newcastle spotlight. In this post we’re going to showcase some of the best branding agencies in and around the Newcastle area. This post has been described as: Stupid Really really stupid Complete self sabotage Why? Because we’re going to showcase our competitors on our website. But here’s the thing: There are around 25,000 agencies in the UK. A high percentage of which offer branding services. You can’t live in fear of competition, it exists. One simple Google search and you’ve got a list of branding agencies. But are they good? Not necessarily. I’d rather wri ..read more

Event design is about more than just making something look nice. It’s about creating a space that is engaging and inspiring so that people want to be there. It goes beyond the visuals as this will only take you so far, and instead, focuses on the entire attendee experience. Regardless of what type of event you’re running, whether it’s a lunch and learn, a networking event, or a conference, you want to make sure your attendees find it worthwhile. This makes them more likely to attend your events in the future and also means they’re more likely to promote your brand to others. The Branding Bri ..read more

The success of any event lies in effective event promotion. If people don’t know your event is happening, they’re not going to attend. But this sounds easier than it is. With so many channels available to you, how do you make sure your event promotion hits the mark? The Branding Brief Template The Branding Brief Template is a free template that will help you get the brief for your branding project right. W... Download now It’s not enough to just blast every channel with a simple announcement of the event date and time in the hope that people will put it in their calendar and loyally attend ..read more

Marketing event planning is key to the success of your next event. Without having a clear understanding of what you want to achieve and the strategy in place to make sure this happens, it’s a hefty use of time and resources for no reason. The Marketing Brief Template The Marketing Brief is a free template that will help you get the brief for your marketing project right. Whether ... Download now Marketing events are designed to increase your brand exposure so that ultimately, you win more clients. However, this doesn’t just ‘happen’, otherwise every company in the world would just attend a ..read more

Conducting a website workshop is key for any business, as your website is often a customer’s first point of contact with you. It’s important to remember that your website is much more than just its design and layout. Fundamentally, it’s about the user experience—how visitors perceive, interact, and respond to your website, ultimately driving them to engage. The Website Workshop Bundle Running a website workshop is key to make sure everyone working on your website is aligned and working towards the sa... Download now However, achieving a seamless and impactful website requires strategic pla ..read more

Choosing the best marketing budget software can be difficult as there’s so many options available. This makes finding the right tool that combines functionality with user-friendliness key, as you want to feel confident that you’re able to use it and draw the right insights when reporting to your senior team. The whole point of marketing budget software is to help you identify which areas you are spending money in so that you can make informed decisions and optimise your marketing strategies in the future. In this blog, we’re comparing the best marketing budget software available, delving into ..read more

Building a marketing forecast allows you to make informed and educated decisions about the effectiveness of future strategies within a specific target market. By conducting marketing research and collating data from previous campaigns, you can gather enough insight to forecast how future initiatives will work. The Marketing Report Template When it comes to analysing the effectiveness of your marketing campaigns, you need a marketing report you can rely on... Download now Whilst no marketer on earth can be 100% sure of the effectiveness of any campaign, they can feel confident in their deci ..read more

In the world of marketing where trends change all of the time and competition is more fierce than ever, marketing budget management is key. But it is not just about how much you spend; it’s about where you spend it and why. It’s very easy to plug money into different areas just because everyone else is doing it without really understanding if it’s beneficial for your business. The Marketing Report Template When it comes to analysing the effectiveness of your marketing campaigns, you need a marketing report you can rely on... Download now At Canny, we monitor our marketing activity through ..read more

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Consumers are often bombarded with options when it comes to buying just about anything, so the challenge for brands is not just to be seen, but to be memorable, and to resonate on a level that goes beyond the physicality of their products or services. Brand Strategy Made Simple Developing a brand strategy is no easy task. It's something we've see ..read more