[S5; Ep8] Using Quizzes To Generate Quality Leads [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
1w ago
In this episode, Shannon is joined by Content Marketing Specialist and good friend Tai Goodwin, for a conversation on how to effectively use quizzes to generate quality leads. Read our companion post if you want to know more about email marketing for coaches. Today’s Guest – Tai Goodwin:Tai Goodwin is an award-winning instructional designer, author, speaker and marketing strategist. CEO of That Marketing Team, she’s a former teacher turned entrepreneur with over 20+ years of experience marketing online. After helping hundreds of entrepreneurs leverage social media and online marketing as a ..read more
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[S5; Ep7] Email List Building That Works For Your Personality [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
3w ago
If you have ever wondered how in the hell do I grow my email list… then this is the episode for you! Shannon is joined by Email Marketing Specialist Liz Wilcox for a deep-dive on the dos and don’ts when growing your list.  Read our companion post if you want to know more about email marketing for coaches. Today’s Guest – Liz Wilcox:The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple si ..read more
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[S5; Ep6] Choosing the Right Lead Magnet for Your Ideal Customer Journey [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
3w ago
It’s lead magnet day! Or as you will hear us call it…lead conversion tool day. Let’s dive in and talk about the five levels of the customer awareness journey, focusing on the people who are ready to jump right in and get their problem solved!   Read our companion post if you want to know more about email marketing for coaches.   Here are two takeaways from Season 5 Episode 6: Focus on those ready to take action. Your perfect-fit client is someone who has tried some other things, didn’t find the success they wanted, and are now ready to invest in the right solution. They are re ..read more
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[S5; Ep5] The One Email Sequence Every Online Business Needs [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
1M ago
Are you wondering how to make your welcome sequence even better so that people joining your list feel acknowledged–and can’t wait to get the next email from you? Shannon & Amy are diving into one of their favorite topics today. Welcome Sequences!  Read our companion post if you want to know more about email marketing for coaches.   Here are two takeaways from Season 5 Episode 5: Your emails should feel like a one on one conversation.  When someone subscribes to your email list, downloads an opt-in, or registers for an event with you, they’ve already shown that they lik ..read more
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[S5; Ep4] Should You Start an Email Newsletter? [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
1M ago
Should you start an email newsletter? Well, the answer is hell yes!! In this episode, we’re diving into how an email newsletter can help you deepen relationships with the people who have trusted you by giving you their email address.  Read our companion post if you want to know more about email marketing for coaches. Here are two takeaways from Season 5 Episode 4: Email doesn’t have to be a spammy sales pitch. Those who’ve trusted you with their email want to hear from you because the work you do is important. People have given you permission to contact them–so do just that. We often ..read more
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[S5; Ep3] Emails to Supercharge Your Online Events [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
1M ago
Do you want more people to attend the online events you are hosting? In this episode, we’re talking about steps you can take to make your online events just as engaging, rewarding, and profitable as your in-person gatherings. Here are two takeaways from Season 5 Episode 3: Warm it up. Warm up your communication. Very few things land with as much of a thud as stale and impersonal emails. When you send the email about your event, what’s often missing is what is best for your reader and why they should attend the event. We all have a million choices. You may be so excited about your training ..read more
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The Art of Connection: An Email Marketing Playbook for Coaches
The Writing Whisperer
by M. Shannon Hernandez
1M ago
As an Organic Marketing Strategist and Business Growth Consultant who has grown a thriving business over the past 13 years through the power of deepening relationships that result in more revenue, I can say this with 100% certainty:  Email marketing is my LOVE language.  Email marketing keeps my nervous system calm. Email marketing keeps me from needing to rely on social media for “finding” clients.  Email marketing has helped me build a sustainable business rooted in relationships and community-building.  I’ve had the honor to help 1000s of coaches, consultants, and exp ..read more
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[S5; Ep2] Fill Your Live Event with Just a Few Emails [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
1M ago
Yay – let’s host some live events for your business growth strategy! In this episode, we’re sharing insight on strategies that can help with one of the most difficult aspects of entrepreneurship… filling your live event with engaging people who can’t wait to be in your presence and energy!     Here are two takeaways from Season 5 Episode 2: Leverage your existing email marketing list If you have collected emails, which you have, if you’re doing email marketing, there are several ways that you can zero in on filling your live events. Odds are, you have people in your email ..read more
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[S5; Ep1] Email Marketing: The What and the Why [The Grow Your Business for Good Podcast]
The Writing Whisperer
by M. Shannon Hernandez
2M ago
In this episode, we’re talking about what email marketing should be doing for your business. Email marketing, when done correctly can not only be one of the biggest sales drivers in your business, it can help create a loyal following of prospective clients.    Here are two takeaways from Season 5 Episode 1: Being reliant on just social media can be dangerous.  People have found success with a huge social media following on a specific platform and things were great. They were marketing to their followers, had great engagement, and a solid response to sales. However… when you ..read more
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Why Your Energetic Capacity Is So Crucial To Scaling
The Writing Whisperer
by M. Shannon Hernandez
11M ago
Scaling your business brings up a lot of conversation around systems, outsourcing, and increased revenue. But there’s one key ingredient that’s often overlooked: energetic capacity. Your energetic capacity is how much you, your team, and your business can handle without burning out. In general, there are three areas you must be aware of when it comes time to scale your business: The Energetic Capacity of you, the CEO/visionary The Energetic Capacity of your team The Energetic Capacity of your business model   In this article, we’ll take a deeper dive into each of these three areas ..read more
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