Brand storytelling and strategic advertising agency Fortnight Collective has created a social campaign to promote the return of client Noodles & Company’s Steak Stroganoff, one of the fast-casual chain’s most popular dishes. The national chain is known for spreading “Uncommon Goodness” with its globally inspired noodle bowls, best-in-class service, and values-centric culture.   Every brand fan who asks the chain to bring back steak stroganoff on social media will receive a message from Noodles, ranging from a short note to custom gifs, or a video response from the CMO in a humor ..read more

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Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship.  Roy’s career reveals a knack for cross-platform multimedia strategy and storytelling, with a focus on event activation. A lifelong Detroiter, Roy’s experience spans more than 30 transportation brands, including Chevrolet, Cadillac, Ford, Jeep ..read more

Brand storytelling and strategic advertising agency Fortnight Collective has added four key staffers to handle strategic and creative duties for its brand clients. Sam Emrich, Drake Paul, and Jeff Roy began in March while Rachel Arther joined in February. Sam Emrich, senior director of Strategy and Insights, has more than 14 years of experience spanning branding, communications, advertising, entertainment marketing and market research. Her superpower is blending analytical rigor with creative flair to drive strategies that move people, motivate communities, shape experiences and inspire action ..read more

Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship.  Roy’s career reveals a knack for cross-platform multimedia strategy and storytelling, with a focus on event activation. A lifelong Detroiter, Roy’s experience spans more than 30 transportation brands, including Chevrolet, Cadillac, Ford, Jeep ..read more

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It’s part of a series produced by a team under Aaron Ray’s guidance. Fun script to work against.  The post Denver’s Aaron Ray Directs Spot for Mobile Gaming Company Skillz appeared first on The Denver Egotist ..read more

Brand storytelling and strategic advertising agency Fortnight Collective has created “You Be Well, Now” — a brand refresh for Fargo, North Dakota-based Swanson Health. The digital- and print-based work is intended to raise awareness and consideration of Swanson by celebrating its Midwestern roots and values. Fortnight won the assignment in July. The campaign features a local lady who’s filled with pep as she goes merrily about her town talking into the camera about the benefits of Swanson while doing good deeds. The woman is demonstrating what is known as “Midwestern Nice,” a trope used to des ..read more