Music Marketing Manifesto Podcast
566 FOLLOWERS
Music marketing manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a music marketing expert, a former major-label recording artist, and one of the pioneers of direct to fan marketing in the music industry.
Music Marketing Manifesto Podcast
1y ago
This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS. All that work; all that exposure, and the needle doesn’t move at all. This is ..read more
Music Marketing Manifesto Podcast
1y ago
Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had just $500 (approximately) to spend on music marketing. If you’ve got a question that you ..read more
Music Marketing Manifesto Podcast
1y ago
In the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other members of his band) took Mute Prophet from obscurity and ..read more
Music Marketing Manifesto Podcast
1y ago
When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche ..read more
Music Marketing Manifesto Podcast
1y ago
One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?” It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to ..read more
Music Marketing Manifesto Podcast
1y ago
One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build ..read more
Music Marketing Manifesto Podcast
1y ago
If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians ..read more
Music Marketing Manifesto Podcast
1y ago
There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they ..read more
Music Marketing Manifesto Podcast
1y ago
In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady ..read more
Music Marketing Manifesto Podcast
1y ago
UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad ..read more