For a while now, we’ve seen video grow in prominence when it comes to digital marketing. They have become, after all, the preferred type of content audiences want from brands. So, if videos aren’t yet part of your marketing strategy, it makes sense that you are looking more into implementing them! That said, the effectiveness of video content within your marketing is in no small part tied to matching the right pieces to the correct goals. While both types are marketing tools, a whiteboard video serves different purposes than a company story video does. Understanding the major differences and p ..read more

In addition to guest posting on the UpCity blog, rSquare is featured as one of the Top Web Design Agencies in the United States. Check out their profile! Too many small business owners make the mistake of not considering their website a significant priority. With over 85% of consumers using the internet to search for businesses, there are a number of reasons to change that perspective. Customers expect you to have a website (and an updated one at that). Your website is your first and only chance at making a good first impression. Without a website (or with an outdated one), you’re not going to ..read more

This week’s roundup includes tips to make your email marketing campaigns more effective, generate leads using your blog, and use keyword research for determining product market fit. Learn how to leverage schema markup for driving SEO performance and grow your online brand with Google My Business. We’ve covered all of this news and much more below! From the UpCity Blog: Our manager of SEO & social media, Jordan Stella, sat down with Ben Swartz of Marcel Digital to discuss the unique way that they got their name, how a data-driven approach to attribution has helped them intelligently grow, a ..read more

In addition to guest posting on the UpCity blog, Jelly Digital Marketing & PR is featured as one of the Top Digital Marketing Agencies in Canada. Check out their profile! With new technology emerging every day, older marketing channels can sometimes take a back seat. It’s easy to be consumed by innovative software, gadgets and tools such as AI chatbots and virtual influencers; however, it’s important not to forget one of the most effective elements of a communication strategy – email. According to Hubspot, the number of active email accounts in 2019 is expected to reach 5.6 billion with 99 ..read more

In addition to guest posting on the UpCity blog, Weight Creative Communications Agency is featured as one of the Top Web Designers in Vancouver. Check out their profile here. Whether you know what user interface (UI) design is or not, you’ve undoubtedly stumbled across both good and bad interfaces. A great UI has been developed with great care, allowing users to navigate a website to find information easily, absorb that content without being distracted and (ideally) a good UI will also gently ‘push’ users towards a beneficial action like signing up for a newsletter, purchasing a product or get ..read more

In this week’s “From the Ground Up” interview, we sit down with Ben Swartz from Marcel Digital, an UpCity Certified Premium partner and one of the top SEO companies in the United States. Below we discuss the unique way that Marcel Digital got its name, how a data-driven approach to attribution has helped them intelligently grow, and more! Q: Tell me about Marcel Digital, how you got your start, and the guiding principles behind what you do. A: The sole mission from the beginning of Marcel Digital has been transparency. We want to bring transparency to our clients and to the digital universe ..read more

In addition to guest posting on the UpCity blog, Mountaintop Web Design is featured as one of the Top Web Designers in Denver. Check out their profile here. It’s your tenth wedding anniversary. You’ve been planning a special dinner for the wife. She’s always talked to you about her dream of dining at that 4-Michelin star restaurant owned by her favorite celebrity chef. However, the restaurant has been booked solid the last 3 months. Fortunately, you had the foresight to book a table at the restaurant for your anniversary. Your reservation is for 7:30pm. It is already 7:15pm. The restaurant’s a ..read more

As technology continues to develop, more industries such as digital marketing see immense opportunities for growth. One of the new technologies being used by digital marketers today is augmented reality. This amazing and powerful tool allows consumers to experience a product or service before they make any purchase using computer-generated graphics. Through AR, marketers are able to create an interaction between the real-world and virtual world for their customers. There have been various AR inventions and discoveries since 1974, but only the success of Pokemon Go, an augmented reality mobile ..read more

This week’s roundup includes tips to make your email marketing campaigns more effective, generate leads using your blogs, and use keyword research for determining product market fit. Learn how to leverage schema markup for driving SEO performance and grow your online brand with Google My Business. We’ve covered all of this news and much more below! From the UpCity Blog: Our manager of SEO & social media, Jordan Stella, sat down with Andew Ruditser from MAXBURST to discuss how the company grew out of Andrew’s past ventures, how they approach finding and hiring great talent to scale their te ..read more

In addition to guest posting on the UpCity blog, LGK Marketing CC is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile here. Scenario planning is, by definition, a business model used to learn about the future. In this model, you develop a strategy by examining several possible situations that may impact issues relevant to the future of your business. An exercise that sounds a bit daunting, for sure. Nevertheless, by taking a critical and intentional look at a wide range of potential events and their consequences, as well as the known and unkno ..read more