Salesforce allows you to send all kinds of emails through all kinds of channels. So it might be hard to figure out which option is the best for your organization. You can send emails with Gmail/Office 365. You can use an Email Relay. You can also send automated emails. Salesforce is a comprehensive platform. As Salesforce partners, we have hands-on experience in sending emails using various methods. But if you’re not sure where to start, go through Salesforce’s recommendations on how to choose the best method for your org. (Note: these recommendations are for Lightning users.)  In today’s ..read more

The quicker you can grab the attention of consumers, the better your chances at converting them to your brand. Because consumers won’t give you more than 10 seconds. So you don’t just dangle something sparkly at a distance to “entice” people. Rather, you give them a close-up of what you’re offering. This without needing them to spend a lot of time. The faster they get you, the easier for them to appreciate your offer.  The goal of email annotations is just that. They enable targeted promotion. You ask for no more than a glimpse of your offer. That’s your window and that’s all you need.&nb ..read more

Email marketing has evolved. Email systems are no longer what they used to be. Businesses today prioritize building strong, lasting relationships over selling. After all, 77 percent of customers feel that poor customer service experiences negatively impact the quality of their life. These developments, especially the last one, negate the need for no-reply emails. The latter’s main purpose is/was to prevent customers from bombarding your inbox. It may have worked in the early days of email, but it doesn’t serve any purpose today.  But let’s look at the irrelevance of no-reply emails in mor ..read more

All’s well that ends well. Far from being a perfunctory sign-off, email signature is a peephole to your brand. Or why would 44.4% of users change their email signatures 2-4 times every year? To 28.7% of corporate businesses, improving brand awareness is a key objective of email signatures. Lead generation and social media promotion come next.  This is no sudden development. Over the decades, people have realized the significance of email signatures, thanks to all sorts of faux pas, bounces, and cold-shouldering from recipients. In the case of cold emails, your signature can make or break ..read more

In our day-to-day email development process, manual coding takes up a lot of time and effort. We need to code and test across various email clients to ensure a consistent look. We also have to use workarounds and additional code to achieve the exact design. Other problems include delays in sending emails, limited iteration, and lost opportunity costs. The team was spending hours waiting for updates from each other.  This “conveyor belt approach” just wasn’t working any more. So we decided to call out the elephant in the room. The only alternative to tardy workarounds was AI.  We expl ..read more

Think beautiful emails, and the one sigh that every developer collectively heaves is the thought of the immense effort that goes into building clean pieces of flawless HTML code.  Because it isn’t just an email; it’s a carefully crafted, pre-conceived concoction of art, effective copy, and seamless code. The balance has to be perfect. A slight tilt in the scales can result in the flavor not feeling quite right! And you don’t want to be there! Your brand’s emails should mirror your brand, being clear, concise, effective, and well-coded so that they render flawlessly in almost every email s ..read more

A newsletter is a powerful communication tool that helps you share updates, insights, and stories directly with people who’ve shown interest in your brand. Crafting a newsletter isn’t just about bombarding subscribers with information. It’s an art that balances valuable content with a personal touch to build relationships and establish your brand as a go-to source.  This process becomes not just easier but more impactful with Sender’s email marketing software. And with the right approach, newsletters can become something your subscribers look forward to, opening doors to more engagement a ..read more

If you think that shortening the sales cycle is speeding it up, think again. Rather, it means to streamline the sales process to the extent that it is practical for both parties.    Suppose you want a Fortune 500 company to hire your services. Would you expect it to happen in a matter of weeks? But you can shorten a nine-month sales period to six or seven months. Remember, you are never meant to hurry to close a deal. But where possible, you should optimize for minimum resource wastage and holdups.  Enter lead nurturing. Done right, it can make conversations easier. An educated ..read more

You know what your brand is all about. No small thing! Defining your brand identity is difficult. So kudos on taking that first big step.  Now the question is: how do you tell others that your brand is one of a kind? You trust that your brand is not an addition to the thousands existing in your niche. Of course, it has a character of its own, a distinctive personality, and a unique language. If only you had more people to get it! And you can, through custom email templates. Our experience with over 5000 global brands has proved this beyond doubt. Custom templates can make your brand stand ..read more

If data is the oil of the 21st century, spills are a perpetual threat. Data decays at the rate of 30% annually for a small-to-medium business. The folks up at Gartner say that “bad data” costs brands an average of $12.9 million every year. Worse still, a quarter of U.S. organizations do NOT trust their data.  In short, bad data is bad. The stats prove it. The experience of our own Salesforce team proves it like hell! Thanks to bad data, we’ve had our share of marketing Dunkirks, from deliverability snafus to sales team disconnects to addressing irrelevant or even non-existent pain points ..read more